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Practical Strategic Management:How to Apply Strategic Thinking in Business

Author

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  • Eiichi “Eric” Kasahara

    (Rikkyo University, Japan)

Abstract

Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.

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Suggested Citation

  • Eiichi “Eric” Kasahara, 2015. "Practical Strategic Management:How to Apply Strategic Thinking in Business," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9425.
    • Handle: RePEc:wsi:wsbook:9425
    as

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