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Everything Originated from Milk:Case Study of Nestlé

Author

Listed:
  • Hiroo Takahashi

    (Hakuoh University, Japan)

Abstract

This book is essentially a case study of food giant Nestlé. the largest food company in the world which was born in the town of Vevey, Switzerland over hundreds of years ago. Prof Takahashi's interest in Nestlé was sparked 50 years ago when he visited Nestlé during a trip to Switzerland. He took painstaking efforts to research and discover the secrets of Nestlé's success over the last few decades. In this book, Prof Takahashi expounds what has made Nestlé a world-reigning global corporation despite its small domestic Swiss market through examining its corporate strategy and R&D, and illustrates how Nestlé became the most representative and symbolic company among today's successful Swiss companies.

Suggested Citation

  • Hiroo Takahashi, 2021. "Everything Originated from Milk:Case Study of Nestlé," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12202.
    • Handle: RePEc:wsi:wsbook:12202
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/12202
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    More about this item

    Keywords

    CSR; CSV; M&A; Anri Nestlé; Open Network R&D; Nestec; Nestlé Boycott; Business Ethics; Instant Coffee; Code of Conduct; Born Global; IMEDE; IMD; Anglo Swiss; Swiss Canton; Rive-Reine Training Center; OJT; Off JT; Human Resource Management; PPP; India Moga; BRICs; Corporate Governance; Zone -EMENA; AOA; AMS; Maggi; KitCat; Cailler;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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