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Laenderuebergreifende Innovations- und Wissensnetzwerke. Eine empirische Studie in der pharmazeutischen Industrie

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  • David Rygl
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    Abstract

    Im Zuge der Globalisierung und Beschleunigung des Wettbewerbs wird die schnelle und kostenguenstige Entwicklung von Produkten bis zur Marktreife zunehmend zu einem zentralen Wettbewerbsfaktor. Dies gilt im besonderen Masse fuer die pharmazeutische Industrie, in der die Ausgaben fuer Forschung & Entwicklung einen Großteil der Gesamtaufwendungen ausmachen und Innovatoren durch einen weltweiten Patentschutz vor Imitatoren geschuetzt werden. Die Organisation von Kreativitaet und damit die Etablierung laenderuebergreifender Innovations- und Wissensnetzwerke bilden eine der zentralen Herausforderungen fuer das Management. In diesem Buch werden am Beispiel von 20 Top-Pharmaunternehmungen zentrale Aspekte der Konfiguration, Koordination und strategischen Ausrichtung von Innovations- und Wissensnetzwerken analysiert.

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    Bibliographic Info

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    This book is provided by Rainer Hampp Verlag in its series Books with number 9783866183186 and published in 2008.

    Edition: 1
    Handle: RePEc:rai:rhbook:9783866183186

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    Web page: http://www.hampp-verlag.de/

    Order Information:
    Postal: Rainer Hampp Verlag, Marktplatz 5, 86415 Mering, Germany
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    Web: http://www.hampp-verlag.de/

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    Keywords: Innovations- und Wissensnetzwerke; Konfiguration; Koordination; Netzwerkanalyse; Gestaltansatz; pharmazeutische Industrie;

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