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Building Brands Directly

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  • Stewart Pearson

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Suggested Citation

  • Stewart Pearson, 1996. "Building Brands Directly," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-349-13771-8.
    • Handle: RePEc:pal:palbok:978-1-349-13771-8
    DOI: 10.1007/978-1-349-13771-8
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    Cited by:

    1. Hasebur Rahman, 2013. "Customer Satisfaction and Loyalty: A Case Study from the Banking Sector," Central European Business Review, Prague University of Economics and Business, vol. 2013(4), pages 15-23.
    2. R. Ferrentino & M. T. Cuomo & C. Boniello, 2016. "On the customer lifetime value: a mathematical perspective," Computational Management Science, Springer, vol. 13(4), pages 521-539, October.
    3. Rajagopal, 2005. "Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 1(1), pages 85-103, January.
    4. Bo-Chiuan Su & Li-Wei Wu & Ying-Chi Yen, 2021. "Antecedents and Consequences of Trust and Loyalty in Physical Banks Affecting Mobile Payments," Sustainability, MDPI, vol. 13(22), pages 1-27, November.
    5. Demirci Orel, Fatma & Kara, Ali, 2014. "Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 118-129.
    6. Rahim A. Ganiyu, 2016. "Perceived Service Quality and Customer Loyalty: The Mediating Effect of Passenger Satisfaction in the Nigerian Airline Industry," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 52(1), pages 94-117, December.
    7. Dissakoon Chonsalasin & Sajjakaj Jomnonkwao & Vatanavongs Ratanavaraha, 2020. "Key Determinants of Airline Loyalty Modeling in Thailand," Sustainability, MDPI, vol. 12(10), pages 1-17, May.
    8. Evelyn Toh Bee Hwa Author_Email: toh.evelyn@taylors.edu.my & Eva Lim Wei Lee & Robin Cheng, 2011. "Generation Y And Choice Of Mobile Service Provider: A Study On Their Purchasing Decisions In Choosing A Mobile Service Provider," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-226, Conference Master Resources.
    9. Korneta Piotr, 2018. "Net Promoter Score, Growth, and Profitability of Transportation Companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 54(2), pages 136-148, June.
    10. Zhenning Xu & Colin Vail & Amarpreet S. Kohli & Saeed Tajdini, 2021. "Understanding changes in a brand’s core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(1), pages 3-16, March.

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