IDEAS home Printed from https://ideas.repec.org/p/cms/2icb11/2011-226.html
   My bibliography  Save this paper

Generation Y And Choice Of Mobile Service Provider: A Study On Their Purchasing Decisions In Choosing A Mobile Service Provider

Author

Listed:
  • Evelyn Toh Bee Hwa Author_Email: toh.evelyn@taylors.edu.my

    (Taylor’s University, Taylor’s Business School)

  • Eva Lim Wei Lee

    (UCSI University)

  • Robin Cheng

    (Taylor’s University, Taylor’s Business School)

Abstract

No abstract is available for this item.

Suggested Citation

  • Evelyn Toh Bee Hwa Author_Email: toh.evelyn@taylors.edu.my & Eva Lim Wei Lee & Robin Cheng, 2011. "Generation Y And Choice Of Mobile Service Provider: A Study On Their Purchasing Decisions In Choosing A Mobile Service Provider," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-226, Conference Master Resources.
  • Handle: RePEc:cms:2icb11:2011-226
    as

    Download full text from publisher

    File URL: http://www.internationalconference.com.my/proceeding/2ndicber2011_proceeding/226-2nd%20ICBER%202011%20PG%201083-1101%20Generation%20Y.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. John, Deborah Roedder, 1999. "Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, Oxford University Press, vol. 26(3), pages 183-213, December.
    2. Beatty, Sharon E & Talpade, Salil, 1994. "Adolescent Influence in Family Decision Making: A Replication with Extension," Journal of Consumer Research, Oxford University Press, vol. 21(2), pages 332-341, September.
    3. Stewart Pearson, 1996. "Building Business Brands Directly," Palgrave Macmillan Books, in: Building Brands Directly, chapter 15, pages 348-366, Palgrave Macmillan.
    4. Stewart Pearson, 1996. "Building Brands Directly," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-349-13771-8.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Akhter Ali & N. Ravichandran & D.K. Batra, 2013. "Children’s Choice of Influence Strategies in Family Purchase Decisions and the Impact of Demographics," Vision, , vol. 17(1), pages 27-40, March.
    2. Singh, Pallavi & Sahadev, Sunil & Oates, Caroline J. & Alevizou, Panayiota, 2020. "Pro-environmental behavior in families: A reverse socialization perspective," Journal of Business Research, Elsevier, vol. 115(C), pages 110-121.
    3. Rahim A. Ganiyu, 2016. "Perceived Service Quality and Customer Loyalty: The Mediating Effect of Passenger Satisfaction in the Nigerian Airline Industry," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 52(1), pages 94-117, December.
    4. Korneta Piotr, 2018. "Net Promoter Score, Growth, and Profitability of Transportation Companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 54(2), pages 136-148, June.
    5. Rajagopal, 2005. "Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 1(1), pages 85-103, January.
    6. Chetna Arora & Saloni Pawan Diwan, 2022. "Children influence on family purchase decisions across product categories," SN Business & Economics, Springer, vol. 2(7), pages 1-21, July.
    7. Demirci Orel, Fatma & Kara, Ali, 2014. "Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 118-129.
    8. Dharminder Kumar Batra & Akhter Ali, 2015. "Parent’s Opinion of Children’s Influence in Purchase Decisions: A Comparative Analysis between Rural and Urban Delhi," Global Business Review, International Management Institute, vol. 16(6), pages 1100-1111, December.
    9. Dissakoon Chonsalasin & Sajjakaj Jomnonkwao & Vatanavongs Ratanavaraha, 2020. "Key Determinants of Airline Loyalty Modeling in Thailand," Sustainability, MDPI, vol. 12(10), pages 1-17, May.
    10. Flurry, Laura A., 2007. "Children's influence in family decision-making: Examining the impact of the changing American family," Journal of Business Research, Elsevier, vol. 60(4), pages 322-330, April.
    11. Flurry, L. A. & Burns, Alvin C., 2005. "Children's influence in purchase decisions: a social power theory approach," Journal of Business Research, Elsevier, vol. 58(5), pages 593-601, May.
    12. Hill, William W. & Beatty, Sharon E., 2011. "A model of adolescents' online consumer self-efficacy (OCSE)," Journal of Business Research, Elsevier, vol. 64(10), pages 1025-1033, October.
    13. Samuel Guillemot, 2018. "Intergenerational transmission in consumer behaviour: An integrative conceptual framework and future research directions," Post-Print hal-02466675, HAL.
    14. Zhenning Xu & Colin Vail & Amarpreet S. Kohli & Saeed Tajdini, 2021. "Understanding changes in a brand’s core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(1), pages 3-16, March.
    15. Bao, Yeqing & Fern, Edward F. & Sheng, Shibin, 2007. "Parental style and adolescent influence in family consumption decisions: An integrative approach," Journal of Business Research, Elsevier, vol. 60(7), pages 672-680, July.
    16. Hasebur Rahman, 2013. "Customer Satisfaction and Loyalty: A Case Study from the Banking Sector," Central European Business Review, Prague University of Economics and Business, vol. 2013(4), pages 15-23.
    17. R. Ferrentino & M. T. Cuomo & C. Boniello, 2016. "On the customer lifetime value: a mathematical perspective," Computational Management Science, Springer, vol. 13(4), pages 521-539, October.
    18. Bo-Chiuan Su & Li-Wei Wu & Ying-Chi Yen, 2021. "Antecedents and Consequences of Trust and Loyalty in Physical Banks Affecting Mobile Payments," Sustainability, MDPI, vol. 13(22), pages 1-27, November.
    19. Page, Bill & Sharp, Anne & Lockshin, Larry & Sorensen, Herb, 2019. "Using the Eyberg Child Behaviour Inventory to investigate Pester Power," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 265-271.
    20. Hota, Monali & Bartsch, Fabian, 2019. "Consumer socialization in childhood and adolescence: Impact of psychological development and family structure," Journal of Business Research, Elsevier, vol. 105(C), pages 11-20.

    More about this item

    Keywords

    Generation Y; Customer loyalty; Influence; Marketing; Consumer behaviour;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cms:2icb11:2011-226. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ihfal (email available below). General contact details of provider: http://www.internationalconference.com.my/proceeding.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.