Reconnecting Marketing to Markets

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries. Contributors to this volume - Luis Araujo, Lancaster University Management School Frank Azimont, EM Lyon Michel Callon, CSI, Ecole des Mines de Paris Franck Cochoy, University of Toulouse Sophie Dubuisson-Quellier, CNRS-Sciences Po, Paris John Finch, University of Strathclyde Liv Fries, Stockholm School of Economics Susi Geiger, University College Dublin Johan Hagberg, University of Gothenburg Hans Kjellberg, Stockholm School of Economics Lars-Gunnar Mattsson, Stockholm School of Economics Daniel Neyland, Lancaster University Management School Thomas Reverdy, Universite Pierre Mendes France, Grenoble Elizabeth Shove, Lancaster University Elena Simakova, University of Exeter