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Zukunftssicherung für die Zeit nach der Krise

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Author Info

  • Ackermann, Karl-Friedrich
  • Wehner, Martina
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    Abstract

    Die Studie berichtet zusammenfassend über die Ergebnisse der 9. HR-Expertenbefragung mit der Zeitschrift „Personalwirtschaft“ zum Thema „Employer Branding“. Berichtet wird über die Verbreitung des Employer Branding, die dabei verfolgten Ziele und die Instrumente, mit denen ein erfolgreiches Employer Branding realisiert werden kann. Eng damit verbunden sind ergänzende Fragen nach den Einflussfaktoren und den Gestaltungsmöglichkeiten der Arbeitgebermarke sowie nach den eingesetzten Methoden zur Messung und Überprüfung. --

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    Bibliographic Info

    Article provided by ZBW - German National Library of Economics in its journal EconStor Open Access Articles.

    Volume (Year): (2009)
    Issue (Month): ()
    Pages: 9-11

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    Handle: RePEc:zbw:espost:48609

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    Related research

    Keywords: Employer Branding; Arbeitgebermarke;

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