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Competing on Analytics –Wettbewerbsvorsprung durch Business Intelligence

Author

Listed:
  • Seufert, Andreas
  • Sexl, Stefan

Abstract

Der Beitrag beschreibt die Konzeption von BI als integrierten Gesamtansatz, veranschaulicht das Potenzial für eine innovative Nutzung von Informationen zur Erreichung von Wettbewerbsvorteilen und gibt einen Überblick über ausgewählte zukünftige Entwicklungen und Trends.

Suggested Citation

  • Seufert, Andreas & Sexl, Stefan, 2011. "Competing on Analytics –Wettbewerbsvorsprung durch Business Intelligence," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 201-218.
    • Handle: RePEc:zbw:espost:124188
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    File URL: https://www.econstor.eu/bitstream/10419/124188/1/Seufert%2c%20Sexl_Competingon%20Analytics%20Wettbewerb.pdf
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    References listed on IDEAS

    as
    1. Buxmann, Peter & Hess, Thomas & Lehmann, Sonja, 2008. "Software as a Service," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 35840, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
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    More about this item

    Keywords

    Business Intelligence; Controlling; Unternehmensführung;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M4 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting

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