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Digitaler Wandel beim Kauf von Lebensmitteln: Empirische Befunde zum Online-Kaufverhalten

Author

Listed:
  • Geise, Wolfgang
  • Geise, Fabian A.
  • Pömpner, Alexandra

Abstract

Das Internet stellt für immer mehr Konsumenten eine neue Möglichkeit des Kaufs von Produkten dar. Während der Onlinekauf von Bekleidung, Büchern oder Elektroartikeln verstärkt zu beobachten ist, werden Lebensmittel noch relativ selten im Internet gekauft. Zum Kauf von Lebensmitteln im Internet liegen nur wenige empirische Befunde vor. Es werden in diesem Zusammenhang ausgewählte Ergebnisse aus drei empirischen Studien zum Online-Kaufverhalten bei Lebensmitteln vorgestellt.

Suggested Citation

  • Geise, Wolfgang & Geise, Fabian A. & Pömpner, Alexandra, 2018. "Digitaler Wandel beim Kauf von Lebensmitteln: Empirische Befunde zum Online-Kaufverhalten," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 3(01/2018), pages 80-97.
    • Handle: RePEc:zbw:afmpwm:261132
    DOI: 10.15459/95451.21
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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