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Affect: How Does It Influence One'S Entrepreneurial Cognitions?

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  • SEAN WALKER

    (Department of Management, Southern Illinois University, Carbondale, IL 62901–4627, USA)

Abstract

Speculation to the antecedents of an entrepreneurs' superior ability to recognize and exploit opportunities has been prominent in the entrepreneurship literature. Research is now turning more toward the cognitive antecedents (affect). Stemming from the theoretical contribution of Baron (2008), this article tested the ability of positive/negative affect to subliminally prime individuals via a parafoveal vigilance task in an attempt to influence their entrepreneurial cognitions. Through the utilization of both static and longitudinal measures, the findings show that one's entrepreneurial cognitions can be influenced subliminally. Implications and future directions are discussed.

Suggested Citation

  • Sean Walker, 2011. "Affect: How Does It Influence One'S Entrepreneurial Cognitions?," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 19(02), pages 125-146.
    • Handle: RePEc:wsi:jecxxx:v:19:y:2011:i:02:n:s0218495811000726
    DOI: 10.1142/S0218495811000726
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    References listed on IDEAS

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    1. Cohen-Charash, Yochi & Spector, Paul E., 2002. "Erratum to "The role of justice in organizations: A meta-analysis" [Organizational Behavior and Human Decision Processes 86 (2001) 278-321]," Organizational Behavior and Human Decision Processes, Elsevier, vol. 89(2), pages 1215-1213, November.
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