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Rigidities Considered: Supplier Strategies For Integrated Innovation

Author

Listed:
  • Thorsten Teichert

    (Chair of Marketing and Innovation, University of Hamburg, Germany)

  • Ricarda B. Bouncken

    (Chair of Strategic Management and Organization, University of Bayreuth Prieserstr. 2, D 95440, Bayreuth, Germany)

Abstract

Innovation is a strategic issue in need of internal and external alignment. This is particularly the case for supplier innovations, as new product concepts and strategies must cope with supply chain interfaces. Suppliers' strategies are oftentimes confronted by innovation rigidities resulting from a manufacturers' need to manage the integration of several components from various suppliers into a coherent innovation. Suppliers can follow different innovation strategies derived from a deliberate planning or a emerging as suppliers incrementally learn and experiment along their path. A survey of 241 suppliers illustrates that these two strategic types effect on market success depends on the level of the rigidities. The survey results also illustrate that two dynamic capabilities, the planning capability and the innovation orientation, act as intermediary variables to increase success under specific rigidity conditions. The findings further illustrate that dynamic capabilities can be enhanced by an adequate strategy.

Suggested Citation

  • Thorsten Teichert & Ricarda B. Bouncken, 2011. "Rigidities Considered: Supplier Strategies For Integrated Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 15(01), pages 95-119.
    • Handle: RePEc:wsi:ijimxx:v:15:y:2011:i:01:n:s136391961100309x
    DOI: 10.1142/S136391961100309X
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    Cited by:

    1. Marika Makkonen & Anna Aminoff & Katri Valkokari, 2018. "Stimulating Supplier Innovation In A Complex And Regulated Business Environment — A Dyadic Case Study," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(03), pages 1-34, April.
    2. Bouncken, Ricarda B. & Ratzmann, Martin & Kraus, Sascha, 2021. "Anti-aging: How innovation is shaped by firm age and mutual knowledge creation in an alliance," Journal of Business Research, Elsevier, vol. 137(C), pages 422-429.
    3. Hullova, Dusana & Trott, Paul & Simms, Christopher Don, 2016. "Uncovering the reciprocal complementarity between product and process innovation," Research Policy, Elsevier, vol. 45(5), pages 929-940.
    4. Marcello Sansone & Roberto Bruni & Annarita Colamatteo & Maria Anna Pagnanelli, 2017. "Dynamic capabilities in retailers? marketing strategies: Defining an analysis model," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(2), pages 17-42.

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