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Crossing Horizons: Leveraging Cross-Industry Innovation Search In The Front-End Of The Innovation Process

Author

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  • SABINE BRUNSWICKER

    (Fraunhofer Institute for Industrial Engineering, Nobelstraße 12, 70569 Stuttgart, Germany)

  • ULRICH HUTSCHEK

    (Fraunhofer Institute for Industrial Engineering, Nobelstraße 12, 70569 Stuttgart, Germany)

Abstract

"Open innovation" and "external search" for new ideas are central topics in the recent discourse in innovation research. External search helps firms to identify new opportunities for innovation and alleviates the risks of local search. It is widely acknowledged that novel ideas regularly emerge from the combination of distant pieces of knowledge and interaction with "idea suppliers" from distant knowledge domains. However, the current discussion on open innovation has hardly touched upon the question ofhowfirms can systematically search for cross-industry innovation inputs in the fuzzy front-end of the innovation process. This paper links relevant concepts of cognitive psychology and management theory — such as analogical problem solving and the principle of isomorphism — with open innovation in the front-end. It discusses relevant dimensions of systematic search for innovation across industries. A piloted framework is presented that assists firms in systematically and interactively searching for external innovation inputs in distant industries. This framework supports external innovation search in distant industries for a fuzzy customer problem. The results of this participatory action research indicate that a systematic and interactive search process is of practical value to innovation managers. It also points out contingencies of cross-industry innovation search.

Suggested Citation

  • Sabine Brunswicker & Ulrich Hutschek, 2010. "Crossing Horizons: Leveraging Cross-Industry Innovation Search In The Front-End Of The Innovation Process," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 14(04), pages 683-702.
    • Handle: RePEc:wsi:ijimxx:v:14:y:2010:i:04:n:s1363919610002829
    DOI: 10.1142/S1363919610002829
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    References listed on IDEAS

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    1. Schild, Katharina & Herstatt, Cornelius & Lüthje, Christian, 2004. "How to use analogies for breakthrough innovations," Working Papers 24, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
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    Cited by:

    1. Thomas Gillier & Akın Kazakçı & Gérald Piat, 2014. "The generation of common purpose in innovation partnerships: a design perspective," Post-Print hal-00982992, HAL.
    2. Zhang, Gupeng & Wang, Xiao & Duan, Hongbo & Zheng, Leven J., 2021. "How do new entrants’ pre-entry technological backgrounds impact their cross-industry innovation performances? A retrospective study of the mobile phone vendors," Technovation, Elsevier, vol. 100(C).
    3. Sonmezturk Bolatan, Gulin Idil & Giadedi, Abdulhakim & Daim, Tugrul, 2022. "Innovation leadership through technology transfer: Case of Turkish industry," Technology in Society, Elsevier, vol. 68(C).
    4. Thomas Gillier & Akin Osman Kazakçi & Gérald Piat, 2012. "The Generation of Common Purpose in Innovation Partnerships : a Design Perspective," Grenoble Ecole de Management (Post-Print) halshs-00718287, HAL.
    5. Hilda Bø Lyng & Eric Christian Brun, 2018. "Knowledge Transition: A Conceptual Model of Knowledge Transfer for Cross-Industry Innovation," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(05), pages 1-23, October.
    6. Yang, Jialei & Hurmelinna-Laukkanen, Pia, 2022. "Evolving appropriability – Variation in the relevance of appropriability mechanisms across industries," Technovation, Elsevier, vol. 118(C).
    7. Sophie Hooge & Kevin Levillain & Ludivine Guérineau & Anne Bion-Robin & Julie Gautier, 2016. "Designing exploratory partnerships in Southeast Asia: The challenge of building a sustainable ecosystem to address chronic malnutrition," Post-Print hal-01364198, HAL.
    8. Christofer F. Daiberl & Sascha Julian Oks & Angela Roth & Kathrin M. Möslein & Steven Alter, 2019. "Design principles for establishing a multi-sided open innovation platform: lessons learned from an action research study in the medical technology industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 711-728, December.
    9. Babke N. Hogenhuis & Ellis A. Van Den Hende & Erik Jan Hultink, 2017. "Unlocking The Innovation Potential In Large Firms Through Timely And Meaningful Interactions With Young Ventures," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(01), pages 1-29, January.
    10. Xun Zhang & Biao Xu, 2019. "R&D Internationalization and Green Innovation? Evidence from Chinese Resource Enterprises and Environmental Enterprises," Sustainability, MDPI, vol. 11(24), pages 1-18, December.
    11. Gattringer, Regina & Wiener, Melanie, 2020. "Key factors in the start-up phase of collaborative foresight," Technological Forecasting and Social Change, Elsevier, vol. 153(C).
    12. Wiener, Melanie & Gattringer, Regina & Strehl, Franz, 2020. "Collaborative open foresight - A new approach for inspiring discontinuous and sustainability-oriented innovations," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    13. Antje Bierwisch & Lucas Huter & Juliana Pattermann & Oliver Som, 2021. "Taking Eco-Innovation to the Road—A Design-Based Workshop Concept for the Development of Eco-Innovative Business Models," Sustainability, MDPI, vol. 13(16), pages 1-25, August.
    14. Thomas Gillier & Akin Osman Kazakçi & Gérald Piat, 2012. "The Generation of Common Purpose in Innovation Partnerships : a Design Perspective," Post-Print halshs-00718287, HAL.
    15. Felix Homfeldt & Alexandra Rese & Hanno Brenner & Daniel Baier & Til Fabio Schäfer, 2017. "Identification And Generation Of Innovative Ideas In The Procurement Of The Automotive Industry: The Case Of Audi Ag," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(07), pages 1-31, October.
    16. Kathleen Diener & Dirk Luettgens & Frank Thomas Piller, 2019. "Intermediation For Open Innovation: Comparing Direct Versus Delegated Search Strategies Of Innovation Intermediaries," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(04), pages 1-20, June.
    17. Carmona-Lavado, Antonio & Gimenez-Fernandez, Elena M. & Vlaisavljevic, Vesna & Cabello-Medina, Carmen, 2023. "Cross-industry innovation: A systematic literature review," Technovation, Elsevier, vol. 124(C).
    18. Gattringer, Regina & Wiener, Melanie & Strehl, Franz, 2017. "The challenge of partner selection in collaborative foresight projects," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 298-310.
    19. Hilda Bø Lyng & Eric Christian Brun, 2020. "Innovating with Strangers; Managing Knowledge Barriers Across Distances in Cross-Industry Innovation," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-33, February.

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