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Development Of Innovative Products Using Kano'S Model And Quality Function Deployment

Author

Listed:
  • KAY CHUAN TAN

    (Department of Industrial and Systems Engineering, National University of Singapore, Kent Ridge, Singapore 119260, Singapore)

  • MIN XIE

    (Department of Industrial and Systems Engineering, National University of Singapore, Kent Ridge, Singapore 119260, Singapore)

  • XIAO-XIANG SHEN

    (Department of Industrial and Systems Engineering, National University of Singapore, Kent Ridge, Singapore 119260, Singapore)

Abstract

Quality and innovation are two main issues involved in product development. When faced with increasingly intense competition from both national and international competitors, organisations usually consider quality and innovation as sources of competitive advantage. Customer satisfaction can be met and exceeded by providing customers with innovative products of high quality. Focusing on the early phases of product development, this paper suggests the combined use of quality function deployment and Kano's model. A case example is presented by employing the proposed method in a World Wide Web page design process. Customer requirements on Web pages were clearly recognised and deeply analysed. Also, further technical features were identified for delivering attractive Web pages. The results from the case example support the proposed framework as a means of innovative product development and attractive quality creation.

Suggested Citation

  • Kay Chuan Tan & Min Xie & Xiao-Xiang Shen, 1999. "Development Of Innovative Products Using Kano'S Model And Quality Function Deployment," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 3(03), pages 271-286.
    • Handle: RePEc:wsi:ijimxx:v:03:y:1999:i:03:n:s1363919699000141
    DOI: 10.1142/S1363919699000141
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    Cited by:

    1. Cassab, Harold, 2009. "Investigating the dynamics of service attributes in multi-channel environments," Journal of Retailing and Consumer Services, Elsevier, vol. 16(1), pages 25-30.
    2. Dimitrios Kafetzopoulos & Evangelos Psomas, 2016. "ORGANISATIONAL LEARNING, NON-TECHNICAL INNOVATION AND CUSTOMER SATISFACTION OF SMEs," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(03), pages 1-28, April.
    3. Nikita Patel & NishithKumar H. Bhatt, 2017. "An Empirical Study on Integration of Servqual and Kano Model for Measuring Service Quality of Hospitals in Ahmedabad," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 8(3), pages 77-95, September.
    4. Jafarian, Ahmad & Rabiee, Meysam & Tavana, Madjid, 2020. "A novel multi-objective co-evolutionary approach for supply chain gap analysis with consideration of uncertainties," International Journal of Production Economics, Elsevier, vol. 228(C).

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