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Green Innovativeness in Farm Enterprises: What Makes Farmers Think Green?

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  • Evagelos D. Lioutas
  • Chrysanthi Charatsari

Abstract

This work is based on the conjecture that multiple motivational pathways might lead to the adoption of green innovations. A sequence of two studies was designed to identify motives driving farmers to adopt green innovations. Study 1 aimed at the development of a scale assessing potential adoption motives. Study 2 – using this measure – examined which of these motives predict farmers' adoption behavior. Study 1 uncovered five factors that affect adoption decision: adaptation to the social process of innovation diffusion, environmental concern, convenience, economic incentives and the internal need to pursue change. Study 2 showed that perception of the convenience of an innovation is a significant antecedent of farmers' green innovativeness. Economic drivers, farmers' environmental concern and their need to pursue novelty are also positively associated with aspects of green innovativeness. Our results underscore the multidimensional nature of green innovativeness and generate challenging directions for future research in the field of sustainable development. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Evagelos D. Lioutas & Chrysanthi Charatsari, 2018. "Green Innovativeness in Farm Enterprises: What Makes Farmers Think Green?," Sustainable Development, John Wiley & Sons, Ltd., vol. 26(4), pages 337-349, July.
    • Handle: RePEc:wly:sustdv:v:26:y:2018:i:4:p:337-349
    DOI: 10.1002/sd.1709
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    Citations

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    Cited by:

    1. Chrysanthi Charatsari & Iosif Fragkoulis & Evaggelos Anagnou & Evagelos D. Lioutas, 2022. "Can Adult Education Boost Sustainability Transitions? Some Evidence from Farmers and Teachers," Sustainability, MDPI, vol. 14(16), pages 1-13, August.
    2. Asghar Afshar Jahanshahi & Bakr Al‐Gamrh & Behrooz Gharleghi, 2020. "Sustainable development in Iran post‐sanction: Embracing green innovation by small and medium‐sized enterprises," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 781-790, July.
    3. Wendy M. Rauw & Luis Gomez‐Raya & Laura Star & Margareth Øverland & Evelyne Delezie & Mikelis Grivins & Karen T. Hamann & Marco Pietropaoli & Michiel T. Klaassen & Gunnar Klemetsdal & María G. Gil & O, 2023. "Sustainable development in circular agriculture: An illustrative bee↺legume↺poultry example," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(2), pages 639-648, April.
    4. Kreft, Cordelia & Huber, Robert & Wuepper, David & Finger, Robert, 2021. "The role of non-cognitive skills in farmers' adoption of climate change mitigation measures," Ecological Economics, Elsevier, vol. 189(C).
    5. Jianhua Ren & Hongzhen Lei & Haiyun Ren, 2022. "Livelihood Capital, Ecological Cognition, and Farmers’ Green Production Behavior," Sustainability, MDPI, vol. 14(24), pages 1-16, December.
    6. García-Granero, Eva M. & Piedra-Muñoz, Laura & Galdeano-Gómez, Emilio, 2020. "Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation," Research Policy, Elsevier, vol. 49(8).
    7. Alicia Ramírez-Orellana & Daniel Ruiz-Palomo & Alfonso Rojo-Ramírez & John E. Burgos-Burgos, 2021. "The Ecuadorian Banana Farms Managers’ Perceptions: Innovation as a Driver of Environmental Sustainability Practices," Agriculture, MDPI, vol. 11(3), pages 1-18, March.
    8. Yari Vecchio & Felice Adinolfi & Claudia Albani & Luca Bartoli & Marcello De Rosa, 2020. "Boosting Sustainable Innovation in Densely Populated Areas: A Milieux Innovateurs Approach," Sustainability, MDPI, vol. 12(21), pages 1-15, November.
    9. Guoqun Ma & Minjuan Li & Yuxi Luo & Tuanbiao Jiang, 2023. "Agri-Ecological Policy, Human Capital and Agricultural Green Technology Progress," Agriculture, MDPI, vol. 13(5), pages 1-14, April.
    10. Pongsapak Chindasombatcharoen & Pattanaporn Chatjuthamard & Pornsit Jiraporn & Sirimon Treepongkaruna, 2022. "Achieving sustainable development goals through board size and innovation," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(4), pages 664-677, August.
    11. Lioutas, Evagelos D. & Charatsari, Chrysanthi, 2020. "Smart farming and short food supply chains: Are they compatible?," Land Use Policy, Elsevier, vol. 94(C).
    12. Wafa Alwakid & Sebastian Aparicio & David Urbano, 2021. "The Influence of Green Entrepreneurship on Sustainable Development in Saudi Arabia: The Role of Formal Institutions," IJERPH, MDPI, vol. 18(10), pages 1-23, May.
    13. Wei Fang & Lulu Tang & Pengxiao Cheng & Naveed Ahmad, 2018. "Evolution Decision, Drivers and Green Innovation Performance for Collaborative Innovation Center of Ecological Building Materials and Environmental Protection Equipment in Jiangsu Province of China," IJERPH, MDPI, vol. 15(11), pages 1-19, October.
    14. García-Granero, Eva M. & Piedra-Muñoz, Laura & Galdeano-Gómez, Emilio, 2020. "Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation," MPRA Paper 119909, University Library of Munich, Germany.

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