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Volunteering sustainability: An advancement in corporate social responsibility conceptualization

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Listed:
  • Qamar Farooq
  • Xuan Liu
  • Peihua Fu
  • Yunhong Hao

Abstract

In order to meet the versatile expectations of stakeholders, enterprises need philanthropic representation in communities. This research aims to empirically investigate the employee‐specific viability of potential philanthropic initiatives of wholly foreign‐owned enterprises to delineate volunteering sustainability. It covers five potential internal and external volunteering initiatives—matchmaking, marriage arrangement, and poverty alleviation through skill development, anti‐sexual harassment awareness campaign and assistance to low paid workers, and finds the impact of intrinsic motivation for volunteering in proposed volunteering programs on employee's vital attitudes. By taking self‐determination theory, the extensive literature review of intrinsic motivation of employees and analysis of triple bottom line theory, the corporate social responsibility (CSR) and human resource management model proposed by Hao, Farooq, and Zhang (2018) has been empirically tested after collecting the data from 507 employees of sample wholly foreign‐owned enterprises.With ontological and epistemological assumptions in pragmatist stance, this research employed Qual plus Quan approach. HMLR was performed followed by PROCESS using SPSS for determining information technology usage moderation effects and partial mediation of organizational pride. The findings guide that moderated mediation effects of intrinsic motivation for volunteering in the same program are significant in the same direction for two employee attitudes; however, motivation has multifarious effects. The main theoretical implication is the CSR program specification of intrinsic motivation. The findings practically imply that companies should determine the intrinsic motivation of employees before designing volunteering programs. This research contributes to self‐determination theory by integrating the “people” tier of triple bottom line establishing the link of satisfaction to the intentional CSR activities.

Suggested Citation

  • Qamar Farooq & Xuan Liu & Peihua Fu & Yunhong Hao, 2020. "Volunteering sustainability: An advancement in corporate social responsibility conceptualization," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2450-2464, November.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:6:p:2450-2464
    DOI: 10.1002/csr.1893
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    References listed on IDEAS

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    1. Markus Milne & Rob Gray, 2013. "W(h)ither Ecology? The Triple Bottom Line, the Global Reporting Initiative, and Corporate Sustainability Reporting," Journal of Business Ethics, Springer, vol. 118(1), pages 13-29, November.
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    4. Qamar Farooq & Peihua Fu & Shahzad Ahmad & Yanni Zhang & Yunhong Hao, 2019. "Assessing Human Factor in the Adoption of Computer-Based Information Systems as the Internal Corporate Social Responsibility," SAGE Open, , vol. 9(3), pages 21582440198, August.
    5. Qamar Farooq & Yunhong Hao & Xuan Liu, 2019. "Understanding corporate social responsibility with cross‐cultural differences: A deeper look at religiosity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 965-971, July.
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    9. Yunhong Hao & Qamar Farooq & Yuan Sun, 2018. "Development of theoretical framework and measures for the role of social media in realizing corporate social responsibility through native and non‐native communication modes: Moderating effects of cro," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 704-711, July.
    10. Yunhong Hao & Qamar Farooq & Yanni Zhang, 2018. "Unattended social wants and corporate social responsibility of leading firms: Relationship of intrinsic motivation of volunteering in proposed welfare programs and employee attributes," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1029-1038, November.
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    Cited by:

    1. Qamar Farooq & Jie Hao & Xuan Liu & Di Xiao & Yunhong Hao, 2020. "Social and environmental development: Fresh concepts and soft measures towards sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(6), pages 1796-1803, November.
    2. Ana Maria Magalhães Correia & Claudimar Pereira da Veiga & Carlos Otávio Senff & Luiz Carlos Duclós, 2021. "Analysis of the Maturity Level of Business Processes for Science and Technology Parks," SAGE Open, , vol. 11(3), pages 21582440211, September.
    3. Roselyne Cheruiyot-Koech & Colin David Reddy, 2022. "Corporate Social Responsibility Preferences in South Africa," Sustainability, MDPI, vol. 14(7), pages 1-16, March.
    4. Qamar Farooq & Peihua Fu & Xuan Liu & Yunhong Hao, 2021. "Basics of macro to microlevel corporate social responsibility and advancement in triple bottom line theory," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(3), pages 969-979, May.

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