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Bridging market demand, proactivity, and technology competence with eco‐innovations: The moderating role of innovation openness

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  • Yi‐Chuan Liao
  • Kuen‐Hung Tsai

Abstract

This study develops a contingency framework by drawing upon on the perspectives of resource‐based view, stakeholder, and open innovation to investigate how and when market demand, environmental proactivity, and technology competence affect a firm's decision on the scope of eco‐innovation. A sample composed of 1,717 service firms is utilized to test the hypotheses. A zero‐truncated negative binomial approach is adopted to analyze the data. The results reveal that innovation openness plays a significant moderating role in the influence of proactivity and technology competence on the scope of eco‐innovation. Specifically, environmental proactivity has a stronger effect on the scope of eco‐innovation under high levels of search breadth and depth. Moreover, technology competence has more influence on the scope of eco‐innovation under a high level of search breadth. In addition, the results reveal that market demand positively affects the scope of eco‐innovation.

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  • Yi‐Chuan Liao & Kuen‐Hung Tsai, 2019. "Bridging market demand, proactivity, and technology competence with eco‐innovations: The moderating role of innovation openness," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(3), pages 653-663, May.
    • Handle: RePEc:wly:corsem:v:26:y:2019:i:3:p:653-663
    DOI: 10.1002/csr.1710
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    2. Xiaoli Li & Kun Li & Hao Zhou, 2022. "Impact of Inventor’s Cooperation Network on Ambidextrous Innovation in Chinese AI Enterprises," Sustainability, MDPI, vol. 14(16), pages 1-21, August.

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