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Field Experiments Testing the Impact of Radio Advertisements on Electoral Competition

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  • Costas Panagopoulos
  • Donald P. Green

Abstract

Results from previous studies of campaign spending imply that equal‐sized grants to both incumbents and challengers are a net benefit to challengers, who on average spend less money and derive greater marginal returns from each additional dollar. This study provides an experimental test of this proposition. Cities holding mayoral elections in November 2005 and 2006 were randomly assigned to broadcast nonpartisan radio ads that stated the names of the mayoral candidates, reminded listeners about the date of the upcoming election, and encouraged them to vote. Consistent with the findings of previous studies on the differential effects of incumbent and challenger campaign spending on election outcomes, we find that these radio ads produced substantially more competitive elections. The borderline statistical significance of our results, however, invites replication of this experiment.

Suggested Citation

  • Costas Panagopoulos & Donald P. Green, 2008. "Field Experiments Testing the Impact of Radio Advertisements on Electoral Competition," American Journal of Political Science, John Wiley & Sons, vol. 52(1), pages 156-168, January.
    • Handle: RePEc:wly:amposc:v:52:y:2008:i:1:p:156-168
    DOI: 10.1111/j.1540-5907.2007.00305.x
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    1. repec:hal:wpspec:info:hdl:2441/1dp7827s4n8ht8fk3qhmeuvd0o is not listed on IDEAS
    2. Julia Cage & Edgard Dewitte, 2021. "It Takes Money to Make MPs: Evidence from 150 Years of British Campaign Spending," SciencePo Working papers Main hal-03384143, HAL.
    3. Jeffrey Milyo, 2013. "Campaign Spending and Electoral Competition: Towards More Policy Relevant Research," Working Papers 1311, Department of Economics, University of Missouri.
    4. Bekkouche, Yasmine & Cagé, Julia & Dewitte, Edgard, 2022. "The heterogeneous price of a vote: Evidence from multiparty systems, 1993–2017," Journal of Public Economics, Elsevier, vol. 206(C).
    5. Julia Cage & Edgard Dewitte, 2021. "It Takes Money to Make MPs: Evidence from 150 Years of British Campaign Spending," Sciences Po publications 2021-08, Sciences Po.
    6. Morton, Rebecca B. & Ou, Kai & Qin, Xiangdong, 2020. "Reducing the detrimental effect of identity voting: An experiment on intergroup coordination in China," Journal of Economic Behavior & Organization, Elsevier, vol. 174(C), pages 320-331.
    7. Bekkouche, Yasmine & Cagé, Julia & Dewitte, Edgard, 2022. "The heterogeneous price of a vote: Evidence from multiparty systems, 1993–2017," Journal of Public Economics, Elsevier, vol. 206(C).
    8. repec:hal:spmain:info:hdl:2441/1dp7827s4n8ht8fk3qhmeuvd0o is not listed on IDEAS
    9. Pereira dos Santos, João & Tavares, José & Vicente, Pedro C., 2021. "Can ATMs get out the vote? Evidence from a nationwide field experiment," European Economic Review, Elsevier, vol. 134(C).
    10. Broockman, David E. & Soltas, Evan J., 2020. "A natural experiment on discrimination in elections," Journal of Public Economics, Elsevier, vol. 188(C).
    11. repec:hal:spmain:info:hdl:2441/10lirmbd5p8h4ae52oi51b4cka is not listed on IDEAS
    12. repec:hal:wpspec:info:hdl:2441/10lirmbd5p8h4ae52oi51b4cka is not listed on IDEAS
    13. Bailey, Michael & Hopkins, Daniel J. & Rogers, Todd, 2013. "Unresponsive and Unpersuaded: The Unintended Consequences of Voter Persuasion Efforts," Working Paper Series rwp13-034, Harvard University, John F. Kennedy School of Government.
    14. Yasmine Bekkouche & Julia Cage & Edgard Dewitte, 2022. "The Heterogeneous Price of a Vote: Evidence from Multiparty Systems, 1993-2017," SciencePo Working papers Main hal-03389172, HAL.

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