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Developing Brands for Patented Fruit Varieties: Does the Name Matter?

Author

Listed:
  • Bradley J. Rickard
  • Todd M. Schmit
  • Miguel I. Gómez
  • Hao Lu

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Suggested Citation

  • Bradley J. Rickard & Todd M. Schmit & Miguel I. Gómez & Hao Lu, 2013. "Developing Brands for Patented Fruit Varieties: Does the Name Matter?," Agribusiness, John Wiley & Sons, Ltd., vol. 29(3), pages 259-272, June.
    • Handle: RePEc:wly:agribz:v:29:y:2013:i:3:p:259-272
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    Citations

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    Cited by:

    1. Bradley J. Rickard & Timothy J. Richards & Jubo Yan, 2016. "University licensing of patents for varietal innovations in agriculture," Agricultural Economics, International Association of Agricultural Economists, vol. 47(1), pages 3-14, January.
    2. Yanghao Wang & Metin Çakır, 2020. "Welfare impacts of new demand‐enhancing agricultural products: The case of Honeycrisp apples," Agricultural Economics, International Association of Agricultural Economists, vol. 51(3), pages 445-457, May.
    3. Akhundjanov, Sherzod B. & Gallardo, R. Karina & McCluskey, Jill J. & Rickard, Bradley J., 2020. "Commercialization of a demand-enhancing innovation: The release of a new apple variety by a public university," Economic Modelling, Elsevier, vol. 86(C), pages 88-100.
    4. Gallardo, R. Karina & McCluskey, Jill J. & Rickard, Bradley J. & Akhundjanov, Sherzod B., 2016. "Assessing Innovator and Grower Profit Potential under Different New Plant Variety Commercialization Strategies," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235940, Agricultural and Applied Economics Association.

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