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Vertical contractual relations in the Italian beef supply chain

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  • Cristina Mora

    (University of Parma, Department of Economics, Parma, Italy)

  • Davide Menozzi

    (University of Parma, Department of Economics, Parma, Italy)

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    Abstract

    This paper focuses on the Italian beef market and chain organization after the bovine spongiform encephalopathy (BSE) crises. This food scare, on the one hand, strongly affected consumers' attitude, making meat safety one of the most important issues of product quality for both consumers and retailers and, on the other hand, had important effects on the supply chain organization. The coming into force of the European Regulations (EC) No. 1760|2000 and No. 1825|2000 on beef labeling has partly led to a reshaping of the structure and organization of the Italian beef chain. The new relationships and contracts along the chain have been analyzed, and the strategies set up by the retailers to improve beef safety and quality and reinforce market segmentation have been discussed. The experience of the COOP Italia, the most important Italian large-scale retailer, has been studied and discussed considering its chain organization and contract designing for beef products. [EconLit citations: L140, Q130, L220.] © 2005 Wiley Periodicals, Inc. Agribusiness 21: 213-235, 2005.

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    File URL: http://hdl.handle.net/10.1002/agr.20044
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    Bibliographic Info

    Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

    Volume (Year): 21 (2005)
    Issue (Month): 2 ()
    Pages: 213-235

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    Handle: RePEc:wly:agribz:v:21:y:2005:i:2:p:213-235

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    Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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    Cited by:
    1. Bulut, Harun & Lawrence, John D., 2008. "Meat Slaughter and Processing Plants' Traceability Levels: Evidence from Iowa," Staff General Research Papers, Iowa State University, Department of Economics 12928, Iowa State University, Department of Economics.
    2. Souza Monteiro, Diogo M. & Caswell, Julie A., 2006. "Traceability Adoption at the Farm Level: An Empirical Analysis of the Portuguese Pear Industry," 2006 Annual meeting, July 23-26, Long Beach, CA, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) 21132, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Asioli, Daniele & Boecker, Andreas & Canavari, Maurizio, 2011. "Perceived Traceability Costs and Benefits in the Italian Fisheries Supply Chain," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, International Center for Management, Communication, and Research, vol. 2(4).
    4. Isabel Bardaj� & Belén Iráizoz & Manuel Rap�n, 2009. "Protected geographical indications and integration into the agribusiness system," Agribusiness, John Wiley & Sons, Ltd., John Wiley & Sons, Ltd., vol. 25(2), pages 198-214.

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