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Consumers still in a box: The high price of breakfast cereal

Author

Listed:
  • Samuel Gejdenson

    (United States House of Representatives, Washington, DC 20515)

  • Charles Schumer

    (United States House of Representatives, Washington, DC 20515)

Abstract

This report examines the conduct of the cereal industry since the advent of our public campaign for lower cereal prices one year ago, on March 5, 1995. Announced cereal price increases slowed for the first time in a decade. But the fact that the major cereal companies sold 145 million fewer boxes of cereal in 1995 indicates that consumers still believe prices continue to be too high. It remains to be seen whether or not the leading companies will move prices more in line with the costs of production due to competition from private label and consumer dissatisfaction. [EconLit cites: L100, L410, L660] © 1999 John Wiley & Sons, Inc.

Suggested Citation

  • Samuel Gejdenson & Charles Schumer, 1999. "Consumers still in a box: The high price of breakfast cereal," Agribusiness, John Wiley & Sons, Ltd., vol. 15(2), pages 261-271.
    • Handle: RePEc:wly:agribz:v:15:y:1999:i:2:p:261-271
    DOI: 10.1002/(SICI)1520-6297(199921)15:2<261::AID-AGR10>3.0.CO;2-B
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    Cited by:

    1. Reimer Jeffrey J, 2004. "Market Conduct in the U.S. Ready-to-Eat Cereal Industry," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 2(1), pages 1-29, November.
    2. Anselmsson, Johan & Johansson, Ulf & Marañon, Antonio & Persson, Niklas, 2008. "The penetration of retailer brands and the impact on consumer prices—A study based on household expenditures for 35 grocery categories," Journal of Retailing and Consumer Services, Elsevier, vol. 15(1), pages 42-51.

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