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Identifying consumer characteristics associated with Japanese preferences toward milk products

Author

Listed:
  • Yasuhito Watanabe

    (National Mutual Insurance Federation of Agricultural Cooperatives, Japan)

  • Nobuhiro Suzuki

    (National Research Institute of Agricultural Economics, Japanese Ministry of Agriculture, Forestry, and Fisheries)

  • Harry M. Kaiser

    (349 Warren Hall, Cornell University, Ithaca, NY 14853-7801)

Abstract

This article identifies consumer characteristics associated with preferences toward milk products. Using Japanese consumer data and Quantification Theory Type III, consumer' milk and other beverage preferences are quantified. The results indicate that men, middle-aged people, and people with no calcium concerns prefer soda and alcoholic beverages to milk beverages, while younger people, larger families, and people with calcium concerns drank more milk more often. The results also indicate that non-milk drinkers, older people, people with no calcium concerns, and men are less inclined to consume cheese and yogurt, and stronger health concerns increased demand for milk and dairy products. © 1997 John Wiley & Sons, Inc.

Suggested Citation

  • Yasuhito Watanabe & Nobuhiro Suzuki & Harry M. Kaiser, 1997. "Identifying consumer characteristics associated with Japanese preferences toward milk products," Agribusiness, John Wiley & Sons, Ltd., vol. 13(4), pages 357-363.
    • Handle: RePEc:wly:agribz:v:13:y:1997:i:4:p:357-363
    DOI: 10.1002/(SICI)1520-6297(199707/08)13:4<357::AID-AGR1>3.0.CO;2-Y
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    Cited by:

    1. Campo, Isabelle Schluep & Beghin, John C., 2005. "Dairy Food Consumption, Production, and Policy in Japan," Staff General Research Papers Archive 12406, Iowa State University, Department of Economics.
    2. repec:ags:aare05:139308 is not listed on IDEAS
    3. Mauricio V.L. Bittencourt & Ratapol P. Teratanavat & Wen S. Chern, 2007. "Food consumption and demographics in Japan: Implications for an aging population," Agribusiness, John Wiley & Sons, Ltd., vol. 23(4), pages 529-551.
    4. Yasuhito Watanabe & Nobuhiro Suzuki & Harry M. Kaiser, 1998. "Factors affecting consumers' choice of beverages in Japan," Agribusiness, John Wiley & Sons, Ltd., vol. 14(2), pages 147-156.
    5. Cihat Günden & Abdulbaki Bilgic & Bülent Miran & Bahri Karli, 2011. "A censored system of demand analysis to unpacked and prepackaged milk consumption in Turkey," Quality & Quantity: International Journal of Methodology, Springer, vol. 45(6), pages 1273-1290, October.

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