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From Coca-colonization to copy-Cotting: The Cott corporation and retailer brand soft drinks in the UK and the US

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  • Leigh Sparks

    (Faculty of Management, University of Stirling, Stirling FK9 4LA, Stirling, United Kingdom (Scotland))

Abstract

Retail brand acceptance by consumers has been a function of the (spatially and temporally variable) power and trust relationships amongst manufacturers, retailers and consumers. While retailer brands have developed powerfully in some products and countries, in others manufacturer brands have been stronger and more dominant. Certain global brands however (e.g., Coca-Cola) have been preeminent in their markets, seemingly inviolate to any retailer brand challenge. The restructuring and re-organization of The Cott Corporation since 1989, emphasizing retailer brand soft drinks and relationship|partnership building has challenged this inalienable brand position in soft drinks. Cott's extensive (although recent) operations, developing proprietary retailer brand drinks has caused a reassessment of retailer branding status both specifically in the product sector and more generally. This paper reviews the Cott Corporation's operations, placing these within a framework of retail restructuring and retailer-manufacturer brand and power relationships. © 1997 John Wiley & Sons, Inc.

Suggested Citation

  • Leigh Sparks, 1997. "From Coca-colonization to copy-Cotting: The Cott corporation and retailer brand soft drinks in the UK and the US," Agribusiness, John Wiley & Sons, Ltd., vol. 13(2), pages 153-167.
    • Handle: RePEc:wly:agribz:v:13:y:1997:i:2:p:153-167
    DOI: 10.1002/(SICI)1520-6297(199703/04)13:2<153::AID-AGR5>3.0.CO;2-1
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    References listed on IDEAS

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    1. N Wrigley, 1992. "Antitrust Regulation and the Restructuring of Grocery Retailing in Britain and the USA," Environment and Planning A, , vol. 24(5), pages 727-749, May.
    2. Christopher Moir, 1990. "Competition in the UK Grocery Trades," Palgrave Macmillan Books, in: Christopher Moir & John Dawson (ed.), Competition and Markets, chapter 8, pages 91-118, Palgrave Macmillan.
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    Cited by:

    1. A Hughes, 1999. "Constructing Competitive Spaces: On the Corporate Practice of British Retailer—Supplier Relationships," Environment and Planning A, , vol. 31(5), pages 819-839, May.

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