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Brands that put the planet first: an analysis on how to be considered the most environmentally sustainable business in Europe

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  • Nacu Teodora

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

Even if it seems that some goods (e.g. oil and gas) are infinite, they are not, and their usage can irreversibly damage our planet. Exploiting the planet’s resources means fighting against global warming and carbon emissions. Therefore, we are constrained to find better, more sustainable ways of life through eco-friendly brands and companies. Environmentally sustainable businesses are gaining a powerful reputation for their commitment to the environment and their ability to inspire sustainable practices.

Suggested Citation

  • Nacu Teodora, 2022. "Brands that put the planet first: an analysis on how to be considered the most environmentally sustainable business in Europe," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 16(1), pages 1188-1197, August.
    • Handle: RePEc:vrs:poicbe:v:16:y:2022:i:1:p:1188-1197:n:3
    DOI: 10.2478/picbe-2022-0109
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    References listed on IDEAS

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    1. Raluca Miruna Zapciu & Gheorghe Hurduzeu, 2015. "Corporate Social Responsibility And Its Financial Performance," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 18(56), pages 201-213, June,.
    2. Tan, Yafei & Zhu, Zhaohui, 2022. "The effect of ESG rating events on corporate green innovation in China: The mediating role of financial constraints and managers' environmental awareness," Technology in Society, Elsevier, vol. 68(C).
    3. Irina Eugenia Iamandi & Radu Filip, 2008. "Instruments for Evaluating the Performance of Corporate Social Responsibility.The Romanian Case," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 11(27), pages 99-122, January.
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