IDEAS home Printed from https://ideas.repec.org/a/vrs/mtrbid/v45y2023i3p250-257n11.html
   My bibliography  Save this article

Digital Marketing as a Tool for the Enterprises’ Development in the Conditions of the Global Competition

Author

Listed:
  • Solntsev Sergii

    (1 Dr. Sc., Prof., National technical university of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, 37, Prospect Peremogy, Kyiv, Ukraine)

  • Smerichevskyi Serhii

    (2 Dr. Sc., Prof., National Aviation University, 1, L. Guzara av., Kyiv, Ukraine)

  • Stadnichenko Vadym

    (3 PhD, Assoc. Prof., National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, 37, Prospect Peremogy, Kyiv, Ukraine)

  • Zakryzhevska Iryna

    (4 PhD, Assoc. Prof., Khmelnytskyi National University, 11, Instytutska Str., Khmelnytskyi, Ukraine)

  • Patlai Andrii

    (5 PhD Student, National Aviation University, 1, Liubomyra Huzara ave., Kyiv, Ukraine)

Abstract

Since the marketing activity of the enterprise is directly related to the management system and the development of timely solutions to increase competitiveness in current conditions of social development, there is a need to analyze the tools for ensuring the enterprises’ development using modern digital technologies, which determines the relevance of the research direction. The purpose of the study is to substantiate the principles of digital marketing as a tool for the enterprises’ development in the conditions of the global competition. The methodological basis of the research is a systematic approach, which makes it possible to consider digital marketing taking into account the relationships and influences of the external and internal environment, as a set of measures aimed at achieving the set goals of the enterprise’ development in conditions of the global competition through the influence of digital marketing subjects on the object. The outlined methodology of the system approach made it possible to single out the principles and functional features of digital marketing, to group modern digital marketing tools and indicators of the effectiveness of their use. The authors proposed a recurrent relationship, which represents a functional-informational scheme for the implementation of the digital marketing system as a tool for the enterprises’ development in the conditions of the global competition.

Suggested Citation

  • Solntsev Sergii & Smerichevskyi Serhii & Stadnichenko Vadym & Zakryzhevska Iryna & Patlai Andrii, 2023. "Digital Marketing as a Tool for the Enterprises’ Development in the Conditions of the Global Competition," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 45(3), pages 250-257, September.
    • Handle: RePEc:vrs:mtrbid:v:45:y:2023:i:3:p:250-257:n:11
    DOI: 10.15544/mts.2023.25
    as

    Download full text from publisher

    File URL: https://doi.org/10.15544/mts.2023.25
    Download Restriction: no
    File URL: https://libkey.io/10.15544/mts.2023.25?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Yuliia Tataryntseva & Oleksandr Pushkar & Olena Druhova & Svitlana Osypova & Anastasiya Makarenko & Oleksandr Mordovtsev, 2022. "Economic evaluation of digital marketing management at the enterprise," Eastern-European Journal of Enterprise Technologies, PC TECHNOLOGY CENTER, vol. 2(13(116)), pages 24-30, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Keywords

      digital marketing; management; enterprise; global competition; competitiveness; digitalization;
      All these keywords.

      JEL classification:

      • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
      • O2 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy
      • O4 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mtrbid:v:45:y:2023:i:3:p:250-257:n:11. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.