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Employer Branding as a Source of Competitive Advantage of Retail Chains

Author

Listed:
  • Bilińska-Reformat Katarzyna

    (University of Economics in Katowice)

  • Stańczyk Izabela

    (Jagiellonian University)

Abstract

Purpose: Developing a strong, favourable employer brand of a retail chain may be regarded as an important means of creating a competitive advantage. Retail chains should attract personnel with desired competence required for their particular purposes. The retail sector in Poland is perceived as a strongly disliked employer. Thus employer branding can be an important element of strategies adopted by retail chains operating in Poland.

Suggested Citation

  • Bilińska-Reformat Katarzyna & Stańczyk Izabela, 2018. "Employer Branding as a Source of Competitive Advantage of Retail Chains," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(1), pages 2-12, March.
    • Handle: RePEc:vrs:jmbace:v:26:y:2018:i:1:p:2-12:n:1
    DOI: 10.7206/jmba.ce.2450-7814.216
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    More about this item

    Keywords

    retail; employer brand; labour market;
    All these keywords.

    JEL classification:

    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity

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