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Competence measurement of production enterprises in product innovations for technological and marketing strategies

Author

Listed:
  • Rutkowski Ireneusz P.

    (Department of Market Research and Services Management, Institute of Marketing, Poznań University of Economics and Business, Poznań, Poland)

Abstract

Aim/purpose – This paper attempts to arrange and present the methods of measuring the competences of production enterprises in the field of product innovations. Design/methodology/approach – The method used in this paper is a literature review, in the area of new product development management. The author assumes that the review and conceptual nature of this research is dominant.

Suggested Citation

  • Rutkowski Ireneusz P., 2021. "Competence measurement of production enterprises in product innovations for technological and marketing strategies," Journal of Economics and Management, Sciendo, vol. 43(1), pages 110-130, January.
    • Handle: RePEc:vrs:jecman:v:43:y:2021:i:1:p:110-130:n:5
    DOI: 10.22367/jem.2021.43.06
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    References listed on IDEAS

    as
    1. Ritter, Thomas & Gemunden, Hans Georg, 2004. "The impact of a company's business strategy on its technological competence, network competence and innovation success," Journal of Business Research, Elsevier, vol. 57(5), pages 548-556, May.
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    More about this item

    Keywords

    competence measurement; product innovation; production enterprise; new product; technical and marketing strategy;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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