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Innovativeness of Senior Consumers’ Attitudes – An Attempt to Conduct Segmentation

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  • Olejniczak Tomasz

    (Poznań University Economics and Business, Institute of Marketing, Department of Marketing Product, Al. Niepodległości 10, 61-875Poznań)

Abstract

Research background: Ageing societies is a global phenomenon. In the media and the press, there strongly exists a stereotype of elderly people being poorly adjusted to social change, lonely, poor and not open to market novelties. However, an in-depth description of the senior consumer market segment shows their high degree of variety and differentiation in their approach to purchasing product innovations.

Suggested Citation

  • Olejniczak Tomasz, 2021. "Innovativeness of Senior Consumers’ Attitudes – An Attempt to Conduct Segmentation," Folia Oeconomica Stetinensia, Sciendo, vol. 21(1), pages 76-91, June.
    • Handle: RePEc:vrs:foeste:v:21:y:2021:i:1:p:76-91:n:2
    DOI: 10.2478/foli-2021-0006
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    References listed on IDEAS

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    1. Nicole Halmdienst & Michael Radhuber & Rudolf Winter-Ebmer, 2019. "Attitudes of elderly Austrians towards new technologies: communication and entertainment versus health and support use," European Journal of Ageing, Springer, vol. 16(4), pages 513-523, December.
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    3. Delphine Le Serre & Corinne Chevalier, 2012. "Marketing Travel Services to Senior Consumers," Post-Print hal-00879295, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    consumer behavior; senior consumer segment; product innovation; elderly people;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • J14 - Labor and Demographic Economics - - Demographic Economics - - - Economics of the Elderly; Economics of the Handicapped; Non-Labor Market Discrimination
    • O39 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Other

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