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Being Excellent Entrepreneurs in Highly Marginal Areas: The Case of the Agri-Food Sector in the Province of Reggio Calabria

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  • Musolino Dario

    (Senior Researcher at the Centre for Research on Regional Economics, Transport and Tourism (CERTeT), Bocconi University, Via G. Roentgen 1, 20136 Milan, Italy; Contract Professor at the Department of Economics and Political Science, Aosta Valley University, Str. Cappuccini, 2, 11100 Aosta Italy e-mail: dario.musolino@unibocconi.it)

  • Crea Vincenzo

    (Researcher at the Agraria Department of the Mediterranea University of Reggio Calabria, Feo di Vito, 89122 Reggio Calabria, Italy)

  • Marcianò Claudio

    (Associate Professor of Agricultural Economics at the Agraria Department of the Mediterranea University of Reggio Calabria, Feo di Vito, 89122 Reggio Calabria, Italy)

Abstract

The paper presents and discusses the findings of a field research study undertaken in a rural area in the province of Reggio Calabria, in Southern Italy, focused on firms belonging to the agri-food sector, in particular, on the excellent firms. Its objective is to point out how, even in rural and extremely marginal areas, and in unfavourable socio-economic and institutional contexts, it is possible that excellent firms were born and grew, and that they became competitive at the national and global scale. The paper therefore analyses these entrepreneurial case studies in-depth, using a methodologically mixed approach: on the one hand, focusing on their economic performance (quantitative analysis), and, on the other hand, investigating their strategy by means of direct open interviews. The paper concludes by providing “lessons” useful to understand how firms can not only survive, but also can be competitive and expand their business, even if they are located in extremely unfavourable peripheral contexts. This can be achieved by exploiting the strengths of these territories, which, even if few, they do not lack.

Suggested Citation

  • Musolino Dario & Crea Vincenzo & Marcianò Claudio, 2018. "Being Excellent Entrepreneurs in Highly Marginal Areas: The Case of the Agri-Food Sector in the Province of Reggio Calabria," European Countryside, Sciendo, vol. 10(1), pages 38-57, March.
    • Handle: RePEc:vrs:eurcou:v:10:y:2018:i:1:p:38-57:n:3
    DOI: 10.2478/euco-2018-0003
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    References listed on IDEAS

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