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Segmentation of the Electric Scooter Market in Poland

Author

Listed:
  • Kubiczek Jakub

    (Department of Economic and Financial Analysis, University of Economics in Katowice, Katowice, Poland)

  • Hadasik Bartłomiej

    (Department of Business Informatics, University of Economics in Katowice, Katowice, Poland)

Abstract

The growing popularity of electric scooters has resulted in the dynamic development of this market on a global scale. Each potential customer has different preferences and therefore should be able to choose a scooter that meets their expectations. The study used a dataset comprising 42 scooters available on Polish market with their specifications. The aim of the study was to present the structure of the electric scooter market in Poland and carry out a market segmentation. On the basis of an arbitrary decision, under the terms of the quotients of the coefficients in successive stages of combining into clusters, two and four classes of scooters were distinguished. The comparison of clusters with the adopted price ranges proved that, with the increase in the performance of the electric scooter, the price rises. Such a combination can help customers choose the cheapest scooter from a given market segment, according to their budget constraints and personal preferences.

Suggested Citation

  • Kubiczek Jakub & Hadasik Bartłomiej, 2020. "Segmentation of the Electric Scooter Market in Poland," Econometrics. Advances in Applied Data Analysis, Sciendo, vol. 24(4), pages 50-65, December.
    • Handle: RePEc:vrs:eaiada:v:24:y:2020:i:4:p:50-65:n:2
    DOI: 10.15611/eada.2020.4.04
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    More about this item

    Keywords

    market segmentation; electric scooters in Poland; classification; factor analysis;
    All these keywords.

    JEL classification:

    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • P42 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Productive Enterprises; Factor and Product Markets; Prices
    • P46 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty
    • R49 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Other

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