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Doing More with Less: Leveraging Social Norms and Status Concerns in Encouraging Conservation Farm Practices

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  • Peter Howley
  • Neel Ocean

Abstract

Engagement in conservation farm practices often lags behind what would be predicted by an analysis of economic returns. Through a number of novel experiments, we illustrate how identity-based utility can be harnessed to encourage pro-environmental behaviors. Results show that providing farmers with an opportunity to demonstrate their “green credentials” as well as the use of descriptive norms can encourage conservation practices. Interventions such as these represent a low-cost yet powerful supplement to traditional policy tools. New approaches for engendering behavioral change are likely to be particularly important in a U.K. context now that the United Kingdom has left the European Union.

Suggested Citation

  • Peter Howley & Neel Ocean, 2021. "Doing More with Less: Leveraging Social Norms and Status Concerns in Encouraging Conservation Farm Practices," Land Economics, University of Wisconsin Press, vol. 97(2), pages 372-387.
    • Handle: RePEc:uwp:landec:v:97:y:2021:i:2:p:372-387
    Note: DOI: 10.3368/le.97.2.372
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    File URL: http://le.uwpress.org/cgi/reprint/97/2/372
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    Cited by:

    1. Peter Howley & Neel Ocean, 2022. "Can nudging only get you so far? Testing for nudge combination effects," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 49(5), pages 1086-1112.

    More about this item

    JEL classification:

    • Q15 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Land Ownership and Tenure; Land Reform; Land Use; Irrigation; Agriculture and Environment

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