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Product Differentiation and Advertising: Some Lessons from Soviet Experience

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  • Marshall I. Goldman

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  • Marshall I. Goldman, 1960. "Product Differentiation and Advertising: Some Lessons from Soviet Experience," Journal of Political Economy, University of Chicago Press, vol. 68(4), pages 346-346.
    • Handle: RePEc:ucp:jpolec:v:68:y:1960:p:346
    DOI: 10.1086/258341
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    Cited by:

    1. Hunt, Shelby D., 2019. "The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution," Journal of Business Research, Elsevier, vol. 95(C), pages 408-416.

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