Expanding Possibilities at the Base of the Pyramid (Innovations Case Discussion: KickStart)
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Bibliographic InfoArticle provided by MIT Press in its journal Innovations: Technology, Governance, Globalization.
Volume (Year): 1 (2006)
Issue (Month): 1 (March)
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Web page: http://mitpress.mit.edu/journals/
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- London, Ted & Anupindi, Ravi & Sheth, Sateen, 2010. "Creating mutual value: Lessons learned from ventures serving base of the pyramid producers," Journal of Business Research, Elsevier, vol. 63(6), pages 582-594, June.
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