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Gender-choice behavior linkages: an investigation in the hospitality industry

Author

Listed:
  • Ugur Yavas

    (College of Business and Technology, East Tennessee State University, Johnson City, USA)

  • Osman M. Karatepe

    (Faculty of Tourism, Eastern Mediterranean University, Gazimagusa, Turkish Republic of Northern Cyprus)

  • Emin Babakus

    (Fogelman College of Business and Economics, The University of Memphis, Memphis, USA)

Abstract

Purpose – The purpose of this study is to investigate whether males and females differ on the emphases they place on core service and relational service in choosing a hotel. Design/Methodology – Data were gathered from the residents of a metro area in the United States. Three hundred and forty-one residents participated in the study. The Del statistic, an undertapped technique, was used. Findings – The results reveal that male and female guests are essentially the same in the importance they place on core and relational services in choosing a hotel. Originality of the research – Empirical research about the hotel choice behavior of female guests is scarce. Therefore, this study addresses this underresearched issue.

Suggested Citation

  • Ugur Yavas & Osman M. Karatepe & Emin Babakus, 2015. "Gender-choice behavior linkages: an investigation in the hospitality industry," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 21(2), pages 191-202, December.
    • Handle: RePEc:tho:journl:v:21:y:2015:n:2:p:191-202
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    Cited by:

    1. Duarte, Paulo & Estevão, Cristina & Campón-Cerro, Ana Maria & Costa, Carlos & Cabral, Adília, 2023. "Reassessment of the Influence of Socio-demographic Variables on Hotel Choice during Pandemic," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 11(1), pages 1-10.

    More about this item

    Keywords

    core service; the Del statistic; gender; hotel industry; relational service;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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