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Recognizing Opportunities across Campus: The Effects of Cognitive Training and Entrepreneurial Passion on the Business Opportunity Prototype

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  • Sílvia F. Costa
  • Susana C. Santos
  • Dominika Wach
  • António Caetano

Abstract

We analyze the effects of the program Cognitive Entrepreneurial Training in Opportunity Recognition on the accurate assessment of prototypical viability of business opportunities. The training integrates the principles of experiential learning and is designed to reach students across campus. We also investigate the moderating role of entrepreneurial passion on opportunity recognition learning. We use a quasi‐experimental design with pre‐test, post‐test in two European universities. The results demonstrate that the training has positive significant effects on the accurate identification of business opportunities' prototypical viability. Intense positive feelings about entrepreneurship moderate the learning process. We provide insights into entrepreneurship education practice across campus.

Suggested Citation

  • Sílvia F. Costa & Susana C. Santos & Dominika Wach & António Caetano, 2018. "Recognizing Opportunities across Campus: The Effects of Cognitive Training and Entrepreneurial Passion on the Business Opportunity Prototype," Journal of Small Business Management, Taylor & Francis Journals, vol. 56(1), pages 51-75, January.
    • Handle: RePEc:taf:ujbmxx:v:56:y:2018:i:1:p:51-75
    DOI: 10.1111/jsbm.12348
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    Cited by:

    1. Aluncedo Zikhali & Lilita Lungwengwe & Sisipho Komisane, 2023. "The role of value-based leadership on local economic development: a case study of Nyandeni Local Municipality," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 5(3), pages 24-44, September.
    2. Schwarte, Ying & Song, Yue & Hunt, Richard A. & Lohrke, Franz T., 2023. "Passion as process: Three perspectives on entrepreneurial passion and an integrated path forward," Journal of Business Research, Elsevier, vol. 156(C).
    3. Yanto Chandra & Qian Jin, 2023. "Winning the Heart and Shaping the Mind with “Serious Play”: The Efficacy of Social Entrepreneurship Comics as Ethical Business Pedagogy," Journal of Business Ethics, Springer, vol. 188(3), pages 441-465, December.

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