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The Performance Advantages for SMEs of Product Innovation and Marketing Resource–Capability Complementarity in Emerging Economies

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  • Phyra Sok
  • Aron O'cass
  • Morgan P. Miles

Abstract

This study argues that small and medium‐sized enterprises () must possess both resources and capabilities at a superior level, and those resources and capabilities must be complementary with one another to achieve superior financial performance. The resources and capabilities of interest are product innovation and marketing. Using data from manufacturing , the results suggest that product innovation resource–capability complementarity, marketing resource–capability complementarity, and their interaction are positively related to financial performance through product innovation and customer performance. The findings suggest that some may outperform others not only because they possess a specific individual resource–capability complementarity but also because they create synergy and asset interconnectedness.

Suggested Citation

  • Phyra Sok & Aron O'cass & Morgan P. Miles, 2016. "The Performance Advantages for SMEs of Product Innovation and Marketing Resource–Capability Complementarity in Emerging Economies," Journal of Small Business Management, Taylor & Francis Journals, vol. 54(3), pages 805-826, July.
    • Handle: RePEc:taf:ujbmxx:v:54:y:2016:i:3:p:805-826
    DOI: 10.1111/jsbm.12172
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    Cited by:

    1. Alfonso Expósito & Juan A. Amparo Sanchis-Llopis & Juan A. Juan A. Sanchis-Llopis, 2023. "Does entrepreneur gender matter in SMEs performance? The role of innovations," Working Papers 2308, Department of Applied Economics II, Universidad de Valencia.
    2. Lee, In Hyeock & Lévesque, Moren, 2023. "Do resource-constrained early-stage firms balance their internal resources across business activities? If so, should they?," Journal of Business Research, Elsevier, vol. 159(C).

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