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Examining gender differences in Korea of preferences for behaviorally informed policies

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  • David Oliver Kasdan
  • HaeNa Lee

Abstract

The worldwide growth of behaviorally informed policies raises many questions about the universality of application across cultures and demographics. While the findings of behavioral economics – the foundation for nudge policy – are well described in the basic research literature, there is still the need to test the efficacy of various policies applied in different contexts. This research examines the differences of preference for a number of nudge policies, with special attention to the gender of South Koreans. A survey measured respondents’ approval of 38 hypothetical nudge policies that fell into seven topical groups. The results showed significant differences between the genders; Korean women were often more favorable to progressive nudge policies than men. The findings suggest opportunities for applying nudges in Korean society to optimize outcomes with progressive policies and social welfare developments. More broadly, this affirms the need to tailor nudge policies across and within contexts for enhanced results.

Suggested Citation

  • David Oliver Kasdan & HaeNa Lee, 2020. "Examining gender differences in Korea of preferences for behaviorally informed policies," International Review of Public Administration, Taylor & Francis Journals, vol. 25(3), pages 192-206, July.
  • Handle: RePEc:taf:rrpaxx:v:25:y:2020:i:3:p:192-206
    DOI: 10.1080/12294659.2020.1800199
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    Cited by:

    1. Lucia A Reisch, 2021. "Shaping healthy and sustainable food systems with behavioural food policy [The impacts of dietary change on greenhouse gas emissions, land use, water use, and health: a systematic review]," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 48(4), pages 665-693.

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