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Policy Role of Social Media in Developing Public Trust: Twitter communication with government leaders

Author

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  • Min Jae Park
  • Dongsuk Kang
  • Jae Jeung Rho
  • Duk Hee Lee

Abstract

Citizens’ trust in a government is critical when the government utilizes Twitter to communicate with the public. This research collected 398 questionnaire samples from Korean citizens who communicate with a central government department via Twitter and employed a structured equation analysis. The study discovered that tweets coming from a leading (or an executive) government officer (e.g., a minister) played mediation role in increasing citizens’ perception of credibility in governmental Twitter feed. Furthermore, the citizens’ trust in governmental media functioned as a moderator for expanding their trust in government from an agency level to the overall government.

Suggested Citation

  • Min Jae Park & Dongsuk Kang & Jae Jeung Rho & Duk Hee Lee, 2016. "Policy Role of Social Media in Developing Public Trust: Twitter communication with government leaders," Public Management Review, Taylor & Francis Journals, vol. 18(9), pages 1265-1288, October.
    • Handle: RePEc:taf:rpxmxx:v:18:y:2016:i:9:p:1265-1288
    DOI: 10.1080/14719037.2015.1066418
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    Cited by:

    1. Ciaran Heavey & Zeki Simsek & Christina Kyprianou & Marten Risius, 2020. "How do strategic leaders engage with social media? A theoretical framework for research and practice," Strategic Management Journal, Wiley Blackwell, vol. 41(8), pages 1490-1527, August.
    2. Benoit Aubert & Jane Li & Markus Luczak-Roesch & Thierry Warin, 2021. "La détermination des agendas de discussion par les médias sociaux," CIRANO Project Reports 2021rp-12, CIRANO.
    3. Lihua Wang & Xin Luo, 2021. "Understanding the Interplay Between Government Microblogs and Citizen Engagement: Evidence from China," Electronic Commerce Research, Springer, vol. 21(2), pages 487-520, June.
    4. Khan, Sohrab & Umer, Rahila & Umer, Shumaila & Naqvi, Shabbar, 2021. "Antecedents of trust in using social media for E-government services: An empirical study in Pakistan," Technology in Society, Elsevier, vol. 64(C).
    5. Kang, Dongsuk & Lee, Duk Hee, 2017. "Energy shocks and detecting influential industries," Energy, Elsevier, vol. 125(C), pages 234-247.
    6. Prabhsimran Singh & Yogesh K. Dwivedi & Karanjeet Singh Kahlon & Ravinder Singh Sawhney & Ali Abdallah Alalwan & Nripendra P. Rana, 0. "Smart Monitoring and Controlling of Government Policies Using Social Media and Cloud Computing," Information Systems Frontiers, Springer, vol. 0, pages 1-23.
    7. Prabhsimran Singh & Yogesh K. Dwivedi & Karanjeet Singh Kahlon & Ravinder Singh Sawhney & Ali Abdallah Alalwan & Nripendra P. Rana, 2020. "Smart Monitoring and Controlling of Government Policies Using Social Media and Cloud Computing," Information Systems Frontiers, Springer, vol. 22(2), pages 315-337, April.
    8. Michael J. Lamla & Dmitri V. Vinogradov, 2021. "Is the Word of a Gentleman as Good as His Tweet? Policy communications of the Bank of England," Working Paper Series in Economics 403, University of Lüneburg, Institute of Economics.
    9. Supunmali Ahangama, 2023. "Relating Social Media Diffusion, Education Level and Cybersecurity Protection Mechanisms to E-Participation Initiatives: Insights from a Cross-Country Analysis," Information Systems Frontiers, Springer, vol. 25(5), pages 1695-1711, October.

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