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The Work Behind the Scenes: The New Intermediaries of the Indie Crafts Business

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  • Benjamin Shultz

Abstract

Shultz B. The work behind the scenes: the new intermediaries of the indie crafts business, Regional Studies . This paper examines cultural intermediaries through the lens of the independent arts and crafts movement. Functioning without intermediaries who traditionally serve as the marketer, promoter and distributor of cultural content, independent producers must accomplish those tasks on their own. While playing the role of both creator and intermediary presents significant difficulties, producers form professional support networks to manage the workload and actively engage in self-promotion via social media to stand out from the crowd.

Suggested Citation

  • Benjamin Shultz, 2015. "The Work Behind the Scenes: The New Intermediaries of the Indie Crafts Business," Regional Studies, Taylor & Francis Journals, vol. 49(3), pages 451-460, March.
    • Handle: RePEc:taf:regstd:v:49:y:2015:i:3:p:451-460
    DOI: 10.1080/00343404.2013.770597
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    Cited by:

    1. Johan Jansson & Brian J Hracs, 2018. "Conceptualizing curation in the age of abundance: The case of recorded music," Environment and Planning A, , vol. 50(8), pages 1602-1625, November.
    2. Sebald, Anna Kathrin & Jacob, Frank, 2018. "Help welcome or not: Understanding consumer shopping motivation in curated fashion retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 188-203.
    3. Roy, Subhadip & Mohapatra, Subhalaxmi, 2023. "Exploring the culture–creativity–innovation triad in the handicraft industry using an interpretive approach," Journal of Business Research, Elsevier, vol. 156(C).

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