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Estimation of the shore excursion expenditure function during cruise tourism in Korea

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  • Gunwoo Lee
  • Min-Kyu Lee

Abstract

Recently, the number of foreign tourists to Korea via cruise ships has increased dramatically. We attempted to estimate the shore excursion expenditure function during cruise tourism in Korea. To this end, we collected data from a survey of foreign tourists who visited Korea via cruise ships and conducted the ordered probit model with sample selection to correct for the sample selection bias. Statistical tests indicate that the sample selection model provides unbiased estimates of the ordered probit model. The estimation results reveal that the coefficients of the experience of visiting Korea, job status, annual income, and nationality have statistically significant relationships with shopping expenditure. Further, it is likely that Chinese and Japanese passengers spend more money on shopping than passengers from other countries. This study is expected to provide the Korean government and port authorities with useful information for targeting passengers with high shore excursion expenditure. From a management perspective, the results of this analysis will enable cruise operators to design shore excursion programs that meet travelers’ needs.

Suggested Citation

  • Gunwoo Lee & Min-Kyu Lee, 2017. "Estimation of the shore excursion expenditure function during cruise tourism in Korea," Maritime Policy & Management, Taylor & Francis Journals, vol. 44(4), pages 524-535, May.
    • Handle: RePEc:taf:marpmg:v:44:y:2017:i:4:p:524-535
    DOI: 10.1080/03088839.2017.1298866
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    Citations

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    Cited by:

    1. Assunta Di Vaio & Flavio Boccia & Lourdes Trujillo, 2020. "The cooperation strategies for the performance improvement in the cruise sea–land logistics: evidence from Italy," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(5), pages 1479-1490, December.
    2. Athanasios A. Pallis & Francesco Parola & Giovanni Satta & Theo E. Notteboom, 2018. "Private entry in cruise terminal operations in the Mediterranean Sea," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 20(1), pages 1-28, March.
    3. Faruk Urak & Nihat Küçük & Abdulbaki Bilgiç & Steven T Yen, 2023. "Modeling censored tourism expenditures in Turkey with non-normal and heteroscedastic errors: An application of the inverse hyperbolic sine double-hurdle model," Tourism Economics, , vol. 29(3), pages 718-741, May.
    4. Young-Gyun Ahn & Min-Kyu Lee, 2021. "Elasticity of the Number of World Cruise Tourists Using the Vector Error Correction Model," Sustainability, MDPI, vol. 13(16), pages 1-11, August.
    5. Joanna Kizielewicz, 2020. "Measuring the Economic and Social Contribution of Cruise Tourism Development to Coastal Tourist Destinations," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 147-171.

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