IDEAS home Printed from https://ideas.repec.org/a/taf/jpropr/v33y2016i1p37-63.html
   My bibliography  Save this article

The analysis of customer density, tenant placement and coupling inside a shopping centre with GIS

Author

Listed:
  • Jens Hirsch
  • Matthias Segerer
  • Kurt Klein
  • Thomas Wiegelmann

Abstract

The spatial arrangement of tenants is currently one of the main topics in shopping centre research. This paper shows how a Geographic Information System (GIS) can be used to analyse the tenant structure. Given the recommendations in the literature, the analysis may help to improve the situation within a certain shopping centre. Therefore, we introduce the variable clumping method and kernel density estimation into shopping centre research in order to analyse retail category concentrations, customer flows and coupling in a shopping centre. Applying these techniques to a German shopping centre showed that spatial concentration can be observed within the retail categories of food, health & body and fashion and that the pass ratio declines according to the distance from the central point of the shopping centre. Also, shops in the same retail category have higher coupling than those of different categories, and unexpectedly spatially separated shops have a slightly higher coupling than non-spatially separated ones. Overall, the use of GIS improves the quality and the speed of spatially based analysis, and thus should be used more frequently in scientific shopping centre research and shopping centre management.

Suggested Citation

  • Jens Hirsch & Matthias Segerer & Kurt Klein & Thomas Wiegelmann, 2016. "The analysis of customer density, tenant placement and coupling inside a shopping centre with GIS," Journal of Property Research, Taylor & Francis Journals, vol. 33(1), pages 37-63, March.
  • Handle: RePEc:taf:jpropr:v:33:y:2016:i:1:p:37-63
    DOI: 10.1080/09599916.2015.1135977
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/09599916.2015.1135977
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1080/09599916.2015.1135977?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Colin Lizieri & Neil Crosby & Tony ShunTe Yuo & Philip McCann, 2004. "Tenant Mix Variety in Regional Shopping Centres. Some UK Empirical Analyses," ERES eres2004_175, European Real Estate Society (ERES).
    2. repec:arz:wpaper:eres2010-088 is not listed on IDEAS
    3. Segerer, Matthias, . "Geographische Informationssysteme in der Immobilienwirtschaft: Praxiseinsatz und Konzeptionsmöglichkeiten," Beiträge zur Immobilienwirtschaft, University of Regensburg, Department of Economics, number 1, August.
    4. Tony ShunTe Yuo, 2010. "Measurement Of Retail Concentration And Variety In Vertically-Used Large-Scale Retail Properties," ERES eres2010_088, European Real Estate Society (ERES).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tim Brühn & Georg Götz, 2015. "Exclusionary Practices in Two-Sided Markets: The Effect of Radius Clauses on Competition Between Shopping Centers," MAGKS Papers on Economics 201518, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    2. Wieland, Thomas, 2014. "Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten: Theoretische Erklärungsansätze, modellanalytische Zugänge und eine empirisch-ökonome," MPRA Paper 77163, University Library of Munich, Germany.
    3. Yun-Myong Yi & Tae-Hyoung Tommy Gim, 2018. "What Makes an Old Market Sustainable? An Empirical Analysis on the Economic and Leisure Performances of Traditional Retail Markets in Seoul," Sustainability, MDPI, vol. 10(6), pages 1-22, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jpropr:v:33:y:2016:i:1:p:37-63. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RJPR20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.