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Bad News Sells: The Demand for News Magazines and the Tone of Their Covers

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  • Maria Arango-Kure
  • Marcel Garz
  • Armin Rott

Abstract

News media are often believed to focus on negative events as a means to increase their audience and profits. This study evaluates whether this conjecture applies in the case of the 3 German news magazines Der Spiegel, Stern , and Focus in the period from 1997 to 2009. Based on detailed content analyses of issues with political and economic cover stories, the results indicate significant, positive correlations between explicitly negative cover pages and the magazines' sales, after controlling for a comprehensive set of other success drivers and influences.

Suggested Citation

  • Maria Arango-Kure & Marcel Garz & Armin Rott, 2014. "Bad News Sells: The Demand for News Magazines and the Tone of Their Covers," Journal of Media Economics, Taylor & Francis Journals, vol. 27(4), pages 199-214, December.
    • Handle: RePEc:taf:jmedec:v:27:y:2014:i:4:p:199-214
    DOI: 10.1080/08997764.2014.963230
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    References listed on IDEAS

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    1. Matthias Heinz & Johan Swinnen, 2013. "Media Bias in Economic News: A Factor 20," LICOS Discussion Papers 33013, LICOS - Centre for Institutions and Economic Performance, KU Leuven.
    2. Stuart N Soroka & Stephen McAdams, 2012. "News, Politics, and Negativity," CIRANO Working Papers 2012s-14, CIRANO.
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    Cited by:

    1. Alexander Genoe & Ronald Rousseau & Sandra Rousseau, 2021. "Applying Google Trends’ Search Popularity Indicator to Professional Cycling," Journal of Sports Economics, , vol. 22(4), pages 459-485, May.
    2. Regina Schoenfeld-Tacher & Peter Hellyer & Louana Cheung & Lori Kogan, 2017. "Public Perceptions of Service Dogs, Emotional Support Dogs, and Therapy Dogs," IJERPH, MDPI, vol. 14(6), pages 1-13, June.
    3. Guo, Shijun & Yu, Xin & Faff, Robert, 2021. "Political connections and media slant," International Review of Economics & Finance, Elsevier, vol. 74(C), pages 58-80.
    4. Zaremba, Adam & Cakici, Nusret & Bianchi, Robert J. & Long, Huaigang, 2023. "Interest rate changes and the cross-section of global equity returns," Journal of Economic Dynamics and Control, Elsevier, vol. 147(C).
    5. Ardia, David & Bluteau, Keven & Boudt, Kris, 2022. "Media abnormal tone, earnings announcements, and the stock market," Journal of Financial Markets, Elsevier, vol. 61(C).
    6. Kristoffer Persson, 2020. "Economic Reality, Economic Media and Individuals' Expectations," Papers 2007.13823, arXiv.org.
    7. Sendhil Mullainathan & Andrei Shleifer, 2005. "The Market for News," American Economic Review, American Economic Association, vol. 95(4), pages 1031-1053, September.
    8. Wehrheim, Lino, 2021. "The sound of silence: On the (in)visibility of economists in the media," Working Papers 30, German Research Foundation's Priority Programme 1859 "Experience and Expectation. Historical Foundations of Economic Behaviour", Humboldt University Berlin.

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