Success Drivers of Fiction Books: An Empirical Analysis of Hardcover and Paperback Editions in Germany
AbstractDespite consumer's widespread interest in reading, enjoying, and buying books, very little research has considered the critical success factors of books. This article focuses on similarities and differences between success factors when selling fiction books sequentially in hardcover and paperback form. Using a large dataset gathered in cooperation with a leading German market research institute, this work estimates a seemingly unrelated regression model and finds that key marketing considerations—such as popular authors (stars), special genres, publisher strengths, and book cover designs—have different (and sometimes conflicting) influences on sales of the same book title depending on the edition format.
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Bibliographic InfoArticle provided by Taylor and Francis Journals in its journal Journal of Media Economics.
Volume (Year): 24 (2011)
Issue (Month): 1 ()
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- Aguzzoni, Luca & Argentesi, Elena & Ciari, Lorenzo & Duso, Tomaso & Tognoni, Massimo, 2013.
"Ex-post merger evaluation in the UK retail market for books,"
DICE Discussion Papers
98, Heinrich‐Heine‐Universität Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
- L. Aguzzoni & E. Argentesi & L. Ciari & T. Duso & M. Tognoni, 2013. "Ex-post Merger Evaluation in the UK Retail Market for Books," Working Papers wp889, Dipartimento Scienze Economiche, Universita' di Bologna.
- Luca Aguzzoni & Elena Argentesi & Lorenzo Ciari & Tomaso Duso & Massimo Tognoni, 2013. "Ex-post Merger Evaluation in the UK Retail Market for Books," Discussion Papers of DIW Berlin 1310, DIW Berlin, German Institute for Economic Research.
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