The Economic Advantage of Being the “Voice of the Majority”
AbstractThis article analyzes price competition in a duopolistic newspaper industry, where politically differentiated newspapers compete in 2 distinct markets: circulation and advertising. Assuming that 1 of the newspapers represents the “voice of the majority,” the theory of the circulation spiral is investigated and whether the interdependence between newspapers' demands in the circulation and advertising markets favors the majority's newspaper to the detriment of the minority's newspaper is investigated.
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Bibliographic InfoArticle provided by Taylor & Francis Journals in its journal Journal of Media Economics.
Volume (Year): 21 (2008)
Issue (Month): 3 ()
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Web page: http://www.tandfonline.com/HMEC20
Other versions of this item:
- RESENDE, Joana, 2007. "The economic advantage of “being the voice of the majority”," CORE Discussion Papers 2007028, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
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