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Mobility and Market Structure in the Dutch Daily Newspaper Market Segments

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  • Hans van Kranenburg
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    Abstract

    This study analyzes how the market structure and intensity of competition in the Dutch daily newspaper industry have changed over the last decades. The industry comprises distinct market segments: national newspapers and regional ones. The dynamics in this industry are studied using a decomposed market share mobility statistic. Decomposing this statistic allows an analysis of the market share transfers of newspapers both between and within these market segments. It offers an appropriate analytical framework for the comparison of the intensity of competition in industries where geographical product differentiation is an important competitive strategic element as it is in the case of daily newspapers.

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    File URL: http://www.tandfonline.com/doi/abs/10.1207/S15327736ME1502_3
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    Bibliographic Info

    Article provided by Taylor & Francis Journals in its journal Journal of Media Economics.

    Volume (Year): 15 (2002)
    Issue (Month): 2 ()
    Pages: 107-123

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    Handle: RePEc:taf:jmedec:v:15:y:2002:i:2:p:107-123

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    Cited by:
    1. Hans L. van Kranenburg, 2005. "Relevant Market and Pricing Behavior of Regional Newspapers in the Netherlands," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 74(3), pages 73-84.

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