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Advertising and labour supply: why do Americans work such long hours?

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Author Info

  • Keith Cowling
  • Rattanasuda Poolsombat
  • Philip Tomlinson

Abstract

This paper advances the view that the intensity of creation of wants through advertising and marketing might be an influence on decisions made by Americans about how much time they should devote to paid work and how much time to leisure. In exploring this argument, we employ vector auto-regression analysis to estimate long-run supply schedules for US workers in the twentieth century. We find that advertising expenditure is significant in determining US hours of work, thus providing support for the hypothesis that preferences over work-leisure choices are malleable and are manipulated by the marketing effort.

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File URL: http://www.tandfonline.com/doi/abs/10.1080/02692171.2010.483472
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Bibliographic Info

Article provided by Taylor & Francis Journals in its journal International Review of Applied Economics.

Volume (Year): 25 (2011)
Issue (Month): 3 ()
Pages: 283-301

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Handle: RePEc:taf:irapec:v:25:y:2011:i:3:p:283-301

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Related research

Keywords: advertising; labour supply; work-leisure choices; consumption;

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Cited by:
  1. Joshua Ioji Konov, 2013. "Enhancing Markets (i.e. Economies) Transmissionability to Optimize Monetary Policies’ Effect," EY International Congress on Economics I (EYC2013), October 24-25, 2013, Ankara, Turkey 205, Ekonomik Yaklasim Association.
  2. Fabio FIORILLO & Marco LILLA & Stefano STAFFOLANI, 2013. "Advertising Has Got You On The Run. Well-Being, Consumption and Leisure in a GE model," Working Papers 389, Universita' Politecnica delle Marche (I), Dipartimento di Scienze Economiche e Sociali.

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