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Reinterpreting Tradition to Innovate: The Case of Italian Haute Cuisine

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  • Antonio Messeni Petruzzelli
  • Tommaso Savino

Abstract

The present research investigates the development of new products within cultural and creative industries resulting from the use of traditional elements. In particular, we analyse methods facilitating the recombination of traditional elements into new products. Accordingly, we conducted an inductive qualitative research, based on five case studies represented by Italian restaurants awarded with three Michelin stars. Findings reveal how traditional elements may be combined with elements coming from different and distant cultures. In addition, the elements of tradition may be the only source of innovation if atypical links are established among them. Our results mainly contribute to shed new light on the dynamics which allow to achieve the equilibrium between familiarity and novelty in cultural and creative industries where products suffer a rapid obsolescence. Finally, we advance the debate on tensions created by the inclusion of novelties in traditions by proposing method facilitating combinations.

Suggested Citation

  • Antonio Messeni Petruzzelli & Tommaso Savino, 2015. "Reinterpreting Tradition to Innovate: The Case of Italian Haute Cuisine," Industry and Innovation, Taylor & Francis Journals, vol. 22(8), pages 677-702, November.
    • Handle: RePEc:taf:indinn:v:22:y:2015:i:8:p:677-702
    DOI: 10.1080/13662716.2015.1122512
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    Cited by:

    1. Claudio Loporcaro & Vito Albino & Angelo Natalicchio, 2023. "Regional Legacy Effects on Radically Innovative New Ventures’ Risks," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 32(2), pages 376-419, July.
    2. Cohen, Susan K. & Munshi, Natasha V., 2017. "Innovation search dynamics in new domains: An exploratory study of academic founders' search for funding in the biotechnology industry," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 130-143.
    3. Niccolò Innocenti & Luciana Lazzeretti, 2018. "Relatedness and growth: The impact of creative industries to the wider economy," Papers in Evolutionary Economic Geography (PEEG) 1819, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Apr 2018.
    4. Chun-Liang Chen, 2021. "Cultural product innovation strategies adopted by the performing arts industry," Review of Managerial Science, Springer, vol. 15(5), pages 1139-1171, July.
    5. Sang Do Park, 2022. "Policy Discourse Among the Chinese Public on Initiatives for Cultural and Creative Industries: Text Mining Analysis," SAGE Open, , vol. 12(1), pages 21582440221, March.
    6. Li, Feng, 2020. "The digital transformation of business models in the creative industries: A holistic framework and emerging trends," Technovation, Elsevier, vol. 92.
    7. Landoni, Paolo & Dell’era, Claudio & Frattini, Federico & Messeni Petruzzelli, Antonio & Verganti, Roberto & Manelli, Luca, 2020. "Business model innovation in cultural and creative industries: Insights from three leading mobile gaming firms," Technovation, Elsevier, vol. 92.
    8. Michele Gorgoglione & Antonio Messeni Petruzzelli & Umberto Panniello, 2018. "Innovation through tradition in the Italian coffee industry: an analysis of customers’ perceptions," Review of Managerial Science, Springer, vol. 12(3), pages 661-682, July.
    9. Pamela Palmi & Greta Enrica Lezzi, 2020. "How Authenticity and Tradition Shift into Sustainability and Innovation: Evidence from Italian Agritourism," IJERPH, MDPI, vol. 17(15), pages 1-23, July.
    10. Chen, Tai-Yueh & Chang, Wei-Chen & Hsieh, Kuo-Jung & Chang, Ching-Ter, 2022. "Advancing Taiwan's traditional craft products: A modular product design model of manufacturing technologies," Technology in Society, Elsevier, vol. 71(C).
    11. Leone, Ludovica, 2020. "The Ratatouille paradox. An inductive study of creativity in haute cuisine," Technovation, Elsevier, vol. 92.
    12. Vecco, Marilena & Georgantzis, Nikos & Kroonenberg, Pieter, 2022. "Is it the firm, the innovator, or the innovation? Determinants of perceived non-imitability leading to unprotected intellectual property," International Review of Law and Economics, Elsevier, vol. 72(C).
    13. Messeni Petruzzelli, Antonio & Lerro, Antonio, 2020. "Editorial," Technovation, Elsevier, vol. 92.
    14. Zhou, Jianghua & Li, Jizhen & Jiao, Hao & Qiu, Hang & Liu, Zixu, 2020. "The more funding the better? The moderating role of knowledge stock on the effects of different government-funded research projects on firm innovation in Chinese cultural and creative industries," Technovation, Elsevier, vol. 92.

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