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Adverse Selection and Market Substitution by Electronic Trade

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Author Info
Oliver Fabel
Erik E. Lehmann

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Abstract

Adverse selection induces economic limits to market substitution. If quality uncertainty persists in both Internet and traditional marketplaces, a second-best equilibrium with parallel market segments may arise. The information cost advantage of one marketplace is exactly offset by a more severe adverse selection problem associated with non-observable quality variables. The electronic marketplace providing dominant search means contains all segments, while the traditional market may lack some segments. These missing segments are characterized by low quality expectations given the set of advertised quality signals. The analytic results are confirmed by an empirical investigation of used-car trade. Thus the study also provides an estimate of the price differential between the electronic and the traditional marketplace.

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Publisher Info
Article provided by Taylor and Francis Journals in its journal International Journal of the Economics of Business.

Volume (Year): 9 (2002)
Issue (Month): 2 (July)
Pages: 175-193
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Handle: RePEc:taf:ijecbs:v:9:y:2002:i:2:p:175-193

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Related research
Keywords: E-COMMERCE; Market Substitution; Adverse Selection; Efficient Search And Learning;

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Bond, Eric W, 1982. "A Direct Test of the "Lemons" Model: The Market for Used Pickup Trucks," American Economic Review, American Economic Association, vol. 72(4), pages 836-40, September. [Downloadable!] (restricted)
  2. Akerlof, George A, 1970. "The Market for 'Lemons': Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, MIT Press, vol. 84(3), pages 488-500, August. [Downloadable!] (restricted)
  3. Kirby, Alison J., 1993. "Optimal information exchange," Information Economics and Policy, Elsevier, vol. 5(1), pages 5-29, January. [Downloadable!] (restricted)
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Martin Bandulet & Karl Morasch, 2005. "Would You Like to be a Prosumer? Information Revelation, Personalization and Price Discrimination in Electronic Markets," International Journal of the Economics of Business, Taylor and Francis Journals, vol. 12(2), pages 251-271, July. [Downloadable!] (restricted)
    Other versions:
  2. Erik Lehmann, 2003. "Pricing Behavior on the WEB: Evidence from Online Travel Agencies," Empirica, Springer, vol. 30(4), pages 379-396, December. [Downloadable!] (restricted)
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This page was last updated on 2009-10-29.


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