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Understanding entrepreneurial opportunities through metaphors: a narrative approach to theorizing family entrepreneurship

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  • Allan Discua Cruz
  • Eleanor Hamilton
  • Sarah L. Jack

Abstract

The concept of opportunity is central to entrepreneurship theory. This article contributes to theorizing family entrepreneurship across generations by examining how entrepreneurial opportunities are constructed, communicated, and acted upon at the intersection between family and business. Drawing on the experiences of four families in different business sectors in Honduras, the study adopts a narrative perspective and argues that metaphors of entrepreneurial opportunity can enrich our understanding of family entrepreneurship. Findings also suggest that metaphors play a role in developing entrepreneurial legacy. This study of metaphors of opportunity, and how they might entail entrepreneurial legacy, opens up new avenues for theorizing intergenerational family entrepreneurship. In examining the metaphors referring to entrepreneurial practices developed and repeated in the family, this study contributes to understanding family entrepreneurship as a social and discursive process where meanings and values are communicated and maintained in everyday interactions.

Suggested Citation

  • Allan Discua Cruz & Eleanor Hamilton & Sarah L. Jack, 2021. "Understanding entrepreneurial opportunities through metaphors: a narrative approach to theorizing family entrepreneurship," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 33(5-6), pages 405-426, May.
    • Handle: RePEc:taf:entreg:v:33:y:2021:i:5-6:p:405-426
    DOI: 10.1080/08985626.2020.1727089
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    Cited by:

    1. Miruna Radu-Lefebvre & James Davis & William Gartner, 2024. "Legacy in Family Business: A Systematic Literature Review and Future Research Agenda," Post-Print hal-04515862, HAL.
    2. Aldrich, Howard E. & Alvarez, Sharon A. & Brumana, Mara & Campopiano, Giovanna & Minola, Tommaso, 2023. "Entrepreneurship in family firms: What’s next? Multilevel embeddedness and individuals’ cognition," Journal of Family Business Strategy, Elsevier, vol. 14(3).
    3. Burton, Nicholas & Vu, Mai Chi & Cruz, Allan Discua, 2022. "Our social legacy will go on: Understanding outcomes of family SME succession through engaged Buddhism," Journal of Business Research, Elsevier, vol. 143(C), pages 105-118.
    4. Spielmann, Nathalie & Discua Cruz, Allan & Tyler, Beverly B. & Cerrato, Daniele, 2022. "Signaling stewardship and the value of family in a brand heritage Identity: A cross-cultural study of wineries," Journal of Business Research, Elsevier, vol. 153(C), pages 35-45.

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