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Resource bricolage and growth of product and market scope in social enterprises

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  • Misagh Tasavori
  • Caleb Kwong
  • Sarika Pruthi

Abstract

This research aims to understand how resource bricolage strategy plays a role in the growth of social enterprises in terms of their product and market. Based on interviews with nine social enterprises, our exploratory finding suggests that social enterprises often employ both internal and network resources in the process of making do. We further explore the relationship between the form of resource utilisation and the nature and scope of activities that the social enterprises embark upon, and find that only those relying on both internal and network bricolage are able to expand into new markets utilising newly developed products. We also find that social enterprises relying on only internal resources can reach the same point through incremental improvisation, by first moving towards either product extension or market expansion, before then embarking on the other. This research contributes to the social entrepreneurship literature by enhancing our understanding of the relationship between resource bricolage strategy and growth of social enterprises through product/ market scope in a penurious environment. The findings of this research also have implications for social enterprise managers and policy makers in utilising their resources and responding to environmental opportunities and challenges.

Suggested Citation

  • Misagh Tasavori & Caleb Kwong & Sarika Pruthi, 2018. "Resource bricolage and growth of product and market scope in social enterprises," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 30(3-4), pages 336-361, March.
    • Handle: RePEc:taf:entreg:v:30:y:2018:i:3-4:p:336-361
    DOI: 10.1080/08985626.2017.1413775
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    Cited by:

    1. Mengmeng Meng & Jiasu Lei & Jie Jiao & Qiuyan Tao, 2020. "How does strategic flexibility affect bricolage: The moderating role of environmental turbulence," PLOS ONE, Public Library of Science, vol. 15(8), pages 1-18, August.
    2. Pradeep Kumar Hota, 2023. "Tracing the Intellectual Evolution of Social Entrepreneurship Research: Past Advances, Current Trends, and Future Directions," Journal of Business Ethics, Springer, vol. 182(3), pages 637-659, January.
    3. Liu, Wentong & Kwong, Caleb C.Y. & Kim, Young-Ah & Liu, Hongfei, 2021. "The more the better vs. less is more: Strategic alliances, bricolage and social performance in social enterprises," Journal of Business Research, Elsevier, vol. 137(C), pages 128-142.
    4. Alinaghian, Leila & Razmdoost, Kamran, 2021. "How do social enterprises manage business relationships? A review of the literature and directions for future research," Journal of Business Research, Elsevier, vol. 136(C), pages 488-498.
    5. Gupta, Parul & Chauhan, Sumedha & Paul, Justin & Jaiswal, M.P., 2020. "Social entrepreneurship research: A review and future research agenda," Journal of Business Research, Elsevier, vol. 113(C), pages 209-229.
    6. Scazziota, Vanessa & Serra, Fernando & Sarkar, Soumodip & Guerrazzi, Luiz, 2023. "The antecedents of entrepreneurial action: A meta-synthesis on effectuation and bricolage," Journal of Business Research, Elsevier, vol. 155(PA).
    7. Vinciane Servantie & Martine Hlady-Rispal, 2022. "Born globals’ decision-making logics during their entrepreneurial process," Journal of International Entrepreneurship, Springer, vol. 20(2), pages 255-281, June.
    8. Bhattarai, Charan Raj & Kwong, Caleb C.Y. & Tasavori, Misagh, 2019. "Market orientation, market disruptiveness capability and social enterprise performance: An empirical study from the United Kingdom," Journal of Business Research, Elsevier, vol. 96(C), pages 47-60.

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