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An economic analysis of the Cattlemen's Beef Promotion and Research Board demand-enhancing programmes

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  • Harry M. Kaiser

Abstract

The research reported here addressed two objectives. The first objective was to measure the overall impact of the Cattlemen's Beef Board as well as eight-specific advertising, promotion and research activities on US beef demand. The second objective was to compute marginal benefit-cost ratios (BCRs) for the eight individual checkoff activities and for the overall programme. The results indicated that Cattlemen's Beef Board's Promotion activities increased total domestic beef demand by 15.7 billion pounds in total, or 2.1 billion pounds per year between 2006 and 2014. Collectively, the overall marginal BCR for all Cattlemen's Beef Board activities was $11.20.

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  • Harry M. Kaiser, 2016. "An economic analysis of the Cattlemen's Beef Promotion and Research Board demand-enhancing programmes," Applied Economics, Taylor & Francis Journals, vol. 48(4), pages 312-320, January.
    • Handle: RePEc:taf:applec:v:48:y:2016:i:4:p:312-320
    DOI: 10.1080/00036846.2015.1078448
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    Cited by:

    1. Capps, O., . "Targeted Advertising and Promotion Campaigns_A Case Study of the National Pork Board," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 38(1).
    2. Melissa G. S. McKendree & Glynn T. Tonsor & Ted C. Schroeder & Nathan P. Hendricks, 2020. "Impacts of Retail and Export Demand on United States Cattle Producers," American Journal of Agricultural Economics, John Wiley & Sons, vol. 102(3), pages 866-883, May.

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